VISTA, Calif., Aug. 16, 2012 /PRNewswire/ -- Eco Building Products, Inc., (OTCBB: ECOB) announced today the company has been awarded the lumber and labor framing contract to build "The West End Apartments". This four story project consists of 40 units specified as mixed-use apartment complex incorporating Eco Red Shield ™ protection. This landmark project is the Company's first multi-family job located in Los Angeles, and is scheduled to commence in September of 2012. The Company has been aggressively marketing the Eco Red Shield product, coupled with the services of E Build & Truss, targeting the multi-family, mixed-use projects, which are on the rise in the recovering construction market. Having completed one five story, mixed-use project, and in the process of another multi-story project in San Diego, the Company has leveraged our turn-key vertical plan, creating primary demand for our lumber protection into the Los Angeles market. "This project for Essey Construction Company, Inc. is the first of many opportunities for ECOB to get into the explosive infill multi-family market in Los Angeles. Construction is located next to the 405 Freeway and 10 freeway interchange creating a great four story billboard using all red lumber, providing a great landmark for ECOB pushing into this explosive market," stated Steve Conboy, President and CEO, Eco Building Products. "These multi-family projects are one time build contracts, as opposed to sequenced sales driven housing developments, which will drive greater revenues for our company," added Conboy. About Eco Building Products, Inc. Eco Building Products, Inc. is a manufacturer of treated wood products that are protected against fire, mold/mycotoxins, fungus, rot-decay, wood ingesting insects and termites by our proprietary eco-friendly chemistry utilizing ECOB WoodSurfaceFilm™ and FRC™ technology (Fire Retardant Coating). Eco Building products, "Eco Red Shield", " Eco Blue Shield" & " Eco Clear Shield" utilizing patent pending technology is the ultimate in wood protection, preservation, and fire safety to building components constructed of wood; from joists, beams and paneling, to floors and ceilings. Safe Harbor Statement: This press release may contain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995 (the "Act"). In particular, when used in the preceding discussion, the words "believes," "expects," "intends," "plans," "anticipates," or "may," and similar conditional expressions are intended to identify forward-looking statements within the meaning of the Act, and are subject to the safe harbor created by the Act. Any statements made in this news release other than those of historical fact, about an action, event or development, are forward-looking statements. Forward looking statements involve known and unknown risks and uncertainties, which may cause the Company's actual results in future periods to be materially different from any future performance that may be suggested in this release. ECOB takes no obligation to update or correct forward-looking statements, and also takes no obligation to update or correct information prepared by third parties.Company Contact Eco Building Products, Inc. Phone: 1 888 Red Shld (888.733.7453)Email: email@example.comWeb Site: www.ecob.net Visit us on YouTube at: www.youtube.com/ecobluproductsInvestor Relations ContactArthur Douglas & Associates, Inc. Arthur BatsonPhone: 407-478-1120 SOURCE Eco Building Products, Inc.