KongZhong Corporation Stock Upgraded (KONG)

Editor's Note: TheStreet ratings do not represent the views of TheStreet's staff or its contributors. Ratings are established by computer based on metrics for performance (which includes growth, stock performance, efficiency and valuation) and risk (volatility and solvency). Companies with poor cash flow or high debt levels tend to earn lower ratings in our model

NEW YORK ( TheStreet) -- KongZhong Corporation (Nasdaq: KONG) has been upgraded by TheStreet Ratings from hold to buy. The company's strengths can be seen in multiple areas, such as its revenue growth, largely solid financial position with reasonable debt levels by most measures, expanding profit margins, increase in net income and solid stock price performance. We feel these strengths outweigh the fact that the company has had somewhat disappointing return on equity.

Highlights from the ratings report include:
  • The revenue growth came in higher than the industry average of 4.5%. Since the same quarter one year prior, revenues rose by 20.1%. This growth in revenue appears to have trickled down to the company's bottom line, improving the earnings per share.
  • KONG has no debt to speak of therefore resulting in a debt-to-equity ratio of zero, which we consider to be a relatively favorable sign. Along with this, the company maintains a quick ratio of 4.45, which clearly demonstrates the ability to cover short-term cash needs.
  • 46.50% is the gross profit margin for KONGZHONG CORP -ADR which we consider to be strong. It has increased from the same quarter the previous year. Along with this, the net profit margin of 15.80% is above that of the industry average.
  • The net income growth from the same quarter one year ago has significantly exceeded that of the S&P 500 and the Software industry. The net income increased by 79.8% when compared to the same quarter one year prior, rising from $4.39 million to $7.89 million.
  • Powered by its strong earnings growth of 80.00% and other important driving factors, this stock has surged by 76.73% over the past year, outperforming the rise in the S&P 500 Index during the same period. Looking ahead, the stock's sharp rise over the last year has already helped drive it to a level which is relatively expensive compared to the rest of its industry. We feel, however, that other strengths this company displays justify these higher price levels.

KongZhong Corporation, through its subsidiaries, engages in the provision of digital entertainment services primarily in the People's Republic of China and the Asia Pacific. The company has a P/E ratio of 195, above the S&P 500 P/E ratio of 17.7. KongZhong has a market cap of $315.4 million and is part of the technology sector and computer software & services industry. Shares are up 90.8% year to date as of the close of trading on Wednesday.

You can view the full KongZhong Ratings Report or get investment ideas from our investment research center.

-- Written by a member of TheStreet Ratings Staff

Editor's Note: TheStreet ratings do not represent the views of TheStreet's staff or its contributors. Ratings are established by computer based on metrics for performance (which includes growth, stock performance, efficiency and valuation) and risk (volatility and solvency). Companies with poor cash flow or high debt levels tend to earn lower ratings in our model
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