Priceline.com Inc. (PCLN): Today's Featured Leisure Winner

Priceline.com ( PCLN) pushed the Leisure industry higher today making it today's featured leisure winner. The industry as a whole closed the day up 0.7%. By the end of trading, Priceline.com rose $10.65 (1.9%) to $575.31 on average volume. Throughout the day, 1.1 million shares of Priceline.com exchanged hands as compared to its average daily volume of 1.1 million shares. The stock ranged in a price between $563-$575.43 after having opened the day at $564.82 as compared to the previous trading day's close of $564.66. Other companies within the Leisure industry that increased today were: Scientific Games Corporation ( SGMS), up 7.9%, Asia Entertainment & Resources ( AERL), up 5.2%, Bluegreen Corporation ( BXG), up 4.8%, and Dover Motorsports ( DVD), up 3.9%.

priceline.com Incorporated, together with its subsidiaries, operates as an online travel company. Priceline.com has a market cap of $28.02 billion and is part of the services sector. The company has a P/E ratio of 23.4, equal to the average leisure industry P/E ratio and above the S&P 500 P/E ratio of 17.7. Shares are up 20.4% year to date as of the close of trading on Tuesday. Currently there are 12 analysts that rate Priceline.com a buy, no analysts rate it a sell, and four rate it a hold.

TheStreet Ratings rates Priceline.com as a buy. The company's strengths can be seen in multiple areas, such as its robust revenue growth, solid stock price performance, impressive record of earnings per share growth, compelling growth in net income and notable return on equity. We feel these strengths outweigh the fact that the company shows weak operating cash flow.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the leisure industry could consider PowerShares Dynamic Leisure&Entert ( PEJ) while those bearish on the leisure industry could consider ProShares Ultra Sht Consumer Services ( SCC).
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