SKILLMAN, N.J., Aug. 15, 2012 /PRNewswire-FirstCall/ -- The Johnson & Johnson Family of Consumer Companies today announced the launch of www.SafetyandCareCommitment.com an initiative to help consumers better understand all the measures we take to make our beauty and baby care products as safe as can be. "There's a public discussion underway about the ingredients in beauty care products, and we think it's important to be part of that," said Susan Nettesheim, Vice President of Product Stewardship & Toxicology for Johnson & Johnson Consumer Companies, Inc. "Consumers today expect more information and greater transparency than ever before and we're always listening to the people who use our products. On this site, we'll do our best to explain how we make the choices we make, and to show how our plans incorporate consumers' feedback. We want all consumers to see for themselves how and why every one of our products can be used with peace of mind." SafetyandCareCommitment.com includes information about how ingredients are selected and evaluated, and provides details on our gold standard safety assurance process. The site will evolve and be updated to incorporate consumer feedback, the latest science, new regulations and new information about our policies. The site contains information about our approach to research, the extra care we put into the development of products for babies and toddlers, and our commitment to sustainability. Visitors to the site will also find information about some of the topics they've been reading about in the news, like the role of preservatives and fragrances. The site shares the Johnson & Johnson Family of Consumer Companies' future plans for a number of ingredients that have been in the public eye. "We've decided to phase-out or reduce certain ingredients that are safe by scientific standards and considered safe by key regulators around the world including the EU, the U.S. and China. We're doing this because we're listening to the people who rely on our products, and if they have concerns, we're committed to addressing them, as long as we can do so safely and effectively. We want to be sure people have peace of mind bringing our products into their homes and caring for themselves and their families. Nothing is more important to us," said Nettesheim. At the site, visitors will hear and see scientists discuss the five-level safety process that we use, and the principles that guide our approach to safety for every one of our brands worldwide. Brands like JOHNSON'S® Baby, NEUTROGENA®, AVEENO®, RoC® and CLEAN & CLEAR® are part of people's daily routines, and important to how they care for themselves and their families. This website is a place they can go to learn more about what goes into making sure the products they use every day are safe and effective.