GCA Announces IGaming Payments Solution For Legalized And Regulated Wager-based Gaming

Global Cash Access, Inc. (“GCA”), a wholly owned subsidiary of Global Cash Access, Holdings, Inc. (NYSE: GCA), is pleased to announce its intent to provide operators of legalized online wager-based casino games a licensed end-to-end payment, patron e-wallet and management solution through a collaboration with Live Gamer, Inc. ( www.livegamer.com). Complementing core competencies of the two companies, the proposed solution combines GCA’s casino cash management products with Live Gamer’s monetization and virtual currency solutions for the social and play for fun industry.

GCA recognizes the dynamic environment gaming operators face and the evolving industry strategies essential in supporting the integration of land-based and online gaming initiatives. The proposed solution, expected to roll out in 2013, enables GCA clients to easily transition gaming activities from off-line to online and back, creating a seamless experience for the user. This integrated solution will allow operators to expand their player base, broaden feature functionality and maximize patron loyalty across the gaming enterprise.

“We continue to see significant interest in maximizing the on-line gaming experience for our customers and there's an exciting opportunity to bridge the gap between the on-line and off-line world by joining a gaming wallet with social media,” commented Scott Betts, Chief Executive Officer of GCA.”

“Live Gamer is thrilled to partner with GCA whose leadership and expertise in the realm of regulated and compliant casino cash access products and services is unparalleled,” said Andrew Schneider, President and Co-Founder of Live Gamer. “Through this unique agreement with GCA, early adopters in the formative legal online wager-based gaming industry will now have a trusted, end-to-end, and compliant solution with which to begin cohesive player monetization initiatives.”

Live Gamer is a leader in monetization for online and social games worldwide, working with leading global brands to provide global payments, e-wallet, catalog management, merchandising, advanced anti-fraud, storefronts and analytics. Visit GCA’s booth at G2E, October 1 - 4, 2012 in Las Vegas, Nevada to see a live demonstration (booth 3854).

About GCA

GCA is a leading provider of cash access products and related services to approximately 1,100 casinos, as well as other gaming entities in the United States, Europe, Canada, the Caribbean, Central America and Asia. GCA’s unique gaming products and solutions are best in breed and provide gaming patrons access to cash through a variety of methods, including ATM cash withdrawals, point-of-sale debit card and credit card cash access transactions, check verification and warranty services, and Western Union money transfers. Through Western Money Systems, a wholly owned subsidiary, GCA is a leading manufacturer and distributer of cash handling devices and related software. GCA also provides products and services that improve credit decision-making, automate cashier operations and enhance patron loyalty activities for gaming establishments. With its proprietary database of gaming patron credit history and transaction data on millions of gaming patrons worldwide, GCA is recognized for successfully developing and deploying technological innovations that increase client profitability, operational efficiency and patron loyalty. More information is available at GCA’s website at www.gcainc.com.

About Live Gamer, Inc.

Live Gamer is the world's first combined digital commerce and advertising platform. With an advanced microtransaction and virtual economy engine, global payment gateways, worldwide ad network and video incentive advertising platform, Live Gamer helps online entertainment companies drive maximize revenue from their content, and connects advertisers to a network of over 60 million users across the US and Europe. Live Gamer's technology has been adopted by leading publishers in gaming, entertainment and social including Facebook, GCA, Electronic Arts, EMI, Take 2, Sony Online and Conde Nast. Advertisers on the Live Gamer Media network include Blizzard, KFC, Best Buy and Sony Computer Entertainment. For more information on Live Gamer and its Elements, Ad Elements, and gamerDNA media services, please visit www.livegamer.com.

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