GCA Announces IGaming Payments Solution For Legalized And Regulated Wager-based Gaming

Global Cash Access, Inc. (“GCA”), a wholly owned subsidiary of Global Cash Access, Holdings, Inc. (NYSE: GCA), is pleased to announce its intent to provide operators of legalized online wager-based casino games a licensed end-to-end payment, patron e-wallet and management solution through a collaboration with Live Gamer, Inc. ( www.livegamer.com). Complementing core competencies of the two companies, the proposed solution combines GCA’s casino cash management products with Live Gamer’s monetization and virtual currency solutions for the social and play for fun industry.

GCA recognizes the dynamic environment gaming operators face and the evolving industry strategies essential in supporting the integration of land-based and online gaming initiatives. The proposed solution, expected to roll out in 2013, enables GCA clients to easily transition gaming activities from off-line to online and back, creating a seamless experience for the user. This integrated solution will allow operators to expand their player base, broaden feature functionality and maximize patron loyalty across the gaming enterprise.

“We continue to see significant interest in maximizing the on-line gaming experience for our customers and there's an exciting opportunity to bridge the gap between the on-line and off-line world by joining a gaming wallet with social media,” commented Scott Betts, Chief Executive Officer of GCA.”

“Live Gamer is thrilled to partner with GCA whose leadership and expertise in the realm of regulated and compliant casino cash access products and services is unparalleled,” said Andrew Schneider, President and Co-Founder of Live Gamer. “Through this unique agreement with GCA, early adopters in the formative legal online wager-based gaming industry will now have a trusted, end-to-end, and compliant solution with which to begin cohesive player monetization initiatives.”

Live Gamer is a leader in monetization for online and social games worldwide, working with leading global brands to provide global payments, e-wallet, catalog management, merchandising, advanced anti-fraud, storefronts and analytics. Visit GCA’s booth at G2E, October 1 - 4, 2012 in Las Vegas, Nevada to see a live demonstration (booth 3854).

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