NEW YORK ( TheStreet) -- The recent rise in Apple's ( AAPL) stock price could end up burning longs who do not take profits. While I certainly could be reading it wrong, the writing is most definitely on the wall.Before you tell me I hate Apple, please note that I wrote this article on the new MacBook with a Retina display I received Monday. With the exception of the Internal Revenue Service, you typically do not give such a large sum of money to an organization you dislike. I love Apple. Because of this admiration it pains me to see the company veer from the course Steve Jobs set for it. It hurts even more to watch so many people -- shareholders, the media, analysts, fanboys and fangirls -- refuse to connect the now-painfully obvious dots.