Estee Lauder Cos Inc (EL): Today's Featured Consumer Non-Durables Laggard

Estee Lauder Cos ( EL) pushed the Consumer Non-Durables industry lower today making it today's featured Consumer Non-Durables laggard. The industry as a whole closed the day up 0.5%. By the end of trading, Estee Lauder Cos fell 61 cents (-1.1%) to $55.01 on average volume. Throughout the day, three million shares of Estee Lauder Cos exchanged hands as compared to its average daily volume of 2.3 million shares. The stock ranged in price between $54.57-$55.78 after having opened the day at $55.13 as compared to the previous trading day's close of $55.62. Other companies within the Consumer Non-Durables industry that declined today were: Sappi ( SPP), down 6.4%, Coldwater Creek ( CWTR), down 5.2%, CTI Industries Corporation ( CTIB), down 4.5%, and ACCO Brands ( ACCO), down 4.5%.

The Estee Lauder Companies Inc. engages in the manufacture, marketing, and sale of skin care, makeup, fragrance, and hair care products worldwide. Estee Lauder Cos has a market cap of $12.88 billion and is part of the consumer goods sector. The company has a P/E ratio of 25.9, above the average consumer non-durables industry P/E ratio of 25.5 and above the S&P 500 P/E ratio of 17.7. Shares are down 3.2% year to date as of the close of trading on Friday. Currently there are 10 analysts that rate Estee Lauder Cos a buy, no analysts rate it a sell, and six rate it a hold.

TheStreet Ratings rates Estee Lauder Cos as a buy. The company's strengths can be seen in multiple areas, such as its growth in earnings per share, revenue growth, largely solid financial position with reasonable debt levels by most measures, good cash flow from operations and expanding profit margins. We feel these strengths outweigh the fact that the company has had lackluster performance in the stock itself.

On the positive front, Shiner International ( BEST), up 36.7%, Mannatech ( MTEX), up 13.7%, Exceed Company ( EDS), up 9.1%, and Frederick's of Hollywood Group ( FOH), up 7.1%, were all gainers within the consumer non-durables industry with Nike ( NKE) being today's featured consumer non-durables industry leader.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the consumer non-durables industry could consider Consumer Staples Select Sector SPDR ( XLP) while those bearish on the consumer non-durables industry could consider ProShares Ultra Sht Consumer Goods ( SZK).

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