Ctrip.com International Ltd. (CTRP): Today's Featured Leisure Winner

Ctrip.com International ( CTRP) pushed the Leisure industry higher today making it today's featured leisure winner. The industry as a whole closed the day down 0.2%. By the end of trading, Ctrip.com International rose 87 cents (6.4%) to $14.42 on average volume. Throughout the day, 3.4 million shares of Ctrip.com International exchanged hands as compared to its average daily volume of 2.8 million shares. The stock ranged in a price between $13.45-$14.64 after having opened the day at $13.45 as compared to the previous trading day's close of $13.55. Other companies within the Leisure industry that increased today were: Pizza Inn Holdings ( PZZI), up 17.2%, MTR Gaming Group ( MNTG), up 6%, Country Style Cooking Restaurant Chain ( CCSC), up 5.8%, and Ruby Tuesday ( RT), up 4.2%.

Ctrip.com International, Ltd., together with its subsidiaries, provides travel services for hotel accommodations, airline tickets, and packaged tours in the People's Republic of China. Ctrip.com International has a market cap of $1.89 billion and is part of the services sector. The company has a P/E ratio of 11.9, below the average leisure industry P/E ratio of 12.6 and below the S&P 500 P/E ratio of 17.7. Shares are down 43.6% year to date as of the close of trading on Friday. Currently there are two analysts that rate Ctrip.com International a buy, one analyst rates it a sell, and 10 rate it a hold.

TheStreet Ratings rates Ctrip.com International as a hold. The company's strengths can be seen in multiple areas, such as its robust revenue growth, largely solid financial position with reasonable debt levels by most measures and expanding profit margins. However, as a counter to these strengths, we also find weaknesses including deteriorating net income, disappointing return on equity and a generally disappointing performance in the stock itself.

On the negative front, China Lodging Group ( HTHT), down 6.8%, Empire Resorts ( NYNY), down 6.1%, Asia Entertainment & Resources ( AERL), down 6%, and Good Times Restaurants ( GTIM), down 5.5%, were all laggards within the leisure industry with Las Vegas Sands ( LVS) being today's leisure industry laggard.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the leisure industry could consider PowerShares Dynamic Leisure&Entert ( PEJ) while those bearish on the leisure industry could consider ProShares Ultra Sht Consumer Services ( SCC).
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