ReachLocal Introduces Innovative Display Retargeting Solution For SMBs

ReachLocal, Inc. (NASDAQ:RLOC), a leader in local online marketing solutions for small- and medium-sized businesses (SMBs), announced today it is launching ReachRetargeting, an innovative display advertising solution that targets local consumers who have recently searched for an SMB’s business keywords as well as those who have recently visited their website.

ReachRetargeting combines two powerful targeting techniques, search and site retargeting, into one compelling product that puts an SMB’s brand in front of consumers repeatedly while they are making a purchase decision. This builds top-of-mind awareness with the right consumers at the right time, and thereby helps drive more ROI from their advertising spend. It's a perfect complement to ReachSearch, which helps the SMB drive leads from search engines.

A major challenge SMBs face is how to cost-effectively get their brand in front of the right consumers at the right time, while they are in the purchase process. Quite often, SMBs spend money on traditional forms of advertising that are not as highly targeted, and as a result, are less effective.

ReachRetargeting leverages our extensive display advertising network reaching more than 90% of total unique visitors in the U.S. (1) and more than 145,000 web sites in North America (2), along with powerful targeting techniques to reach consumers who are searching for local goods and services.

“SMBs are looking for a better way to reach consumers who are contemplating purchase decisions,” said Kris Barton, Chief Product Officer at ReachLocal. ”We developed this specifically for SMBs as a one-two punch with ReachSearch. Now SMBs can build top-of-mind awareness with consumers who did not convert immediately via search engine advertising.”

Search retargeting pinpoints people who have shown purchase intent by searching for keywords related to an SMB’s business, from broad keywords related to an SMBs goods and services (like “types of braces” or “”small car models”) to specific terms that show purchase intent (like “Invisalign® prices” or “Ford ® Focus Reviews”). Site retargeting identifies consumers who have recently visited an SMB’s website and shown consideration for their products or services. ReachRetargeting retargets these consumers with the SMB’s display ad as they surf other sites across the Web. This encourages prospects to return to the SMB’s website and keeps their brand top-of-mind. As with all ReachLocal products, the SMB can see their results via easy-to-use online reports.

ReachRetargeting is available now in the United States and Canada. More information can be found here.

For more information about ReachLocal, visit http://www.reachlocal.com, follow us at http://www.reachlocal.com/social, or email info@reachlocal.com.

About ReachLocal, Inc.

ReachLocal, Inc.’s (NASDAQ: RLOC) mission is to help small- and medium-sized businesses (SMBs) acquire, maintain and retain customers via the Internet. ReachLocal offers a comprehensive suite of online marketing solutions, including search engine marketing (ReachSearch™), Web presence (ReachCast™), display advertising (ReachDisplay™), online marketing analytics (TotalTrack®), and assisted chat service (TotalLiveChat™), each targeted to the SMB market. ReachLocal delivers this suite of services to SMBs through a combination of its proprietary technology platform and its direct, “feet-on-the-street” sales force of Internet Marketing Consultants and select third-party agencies and resellers. ReachLocal is headquartered in Woodland Hills, CA, with offices throughout North America and in Australia, the United Kingdom, Germany, the Netherlands and Japan. Subscribe to ReachLocal’s free newsletter to receive news, tips, and other online marketing insights.

(1) ReachLocal estimate based on comScore (2) ReachLocal internal statistic

Caution Concerning Forward-Looking Statements

This document includes certain forward-looking statements. These statements are based on the current expectations or beliefs of management of ReachLocal and are subject to uncertainty and changes in circumstances. Actual results may vary materially from those expressed or implied by the statements herein due to (1) changes in economic, business, competitive, technological and/or regulatory factors, (2) failure of the AdWords strategic relationship with Google to produce expected results, (3) failure to compete successfully in a highly competitive and rapidly changing marketplace, (4) failure to retain key employees, and (5) other factors affecting the business operation of ReachLocal. More detailed information about these and other factors that may affect current expectations may be found in filings by ReachLocal with the U.S. Securities and Exchange Commission. ReachLocal is under no obligation to, and expressly disclaims any such obligation to, update or alter its forward-looking statements, whether as a result of new information, future events, or otherwise.

Copyright Business Wire 2010

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