Demandware®, Inc. (NYSE: DWRE), a leader in on-demand ecommerce, today announced that Rapala, a leading global fishing equipment company, has launched its first ecommerce site, rapala.com, on the Demandware Commerce platform . The site currently represents 10 Rapala brands, all sharing a single shopping cart.
With Demandware, Rapala benefits from:
- A feature-rich and flexible platform that empowers its ecommerce and marketing teams to rapidly make site changes and launch new brands quickly and easily
- A scalable and secure infrastructure that minimizes risk and allows Rapala’s small IT department to focus on innovation and growth, rather than managing software and adding infrastructure
- New capabilities delivered quietly and seamlessly through automatic upgrades, without disrupting Rapala’s daily operations
- Merchandising and strategy expertise shared through Demandware’s Retail Practice team of ecommerce experts working with Rapala to accelerate success
About DemandwareDemandware (NYSE: DWRE) is a leading provider of software-as-a-service (SaaS) ecommerce solutions that enable companies to easily design, implement and manage their own customized ecommerce sites, including websites, mobile applications and other digital storefronts. Customers use our highly scalable and integrated Demandware Commerce platform to more easily launch and manage multiple ecommerce sites, initiate marketing campaigns more quickly, and improve ecommerce traffic. For more information about Demandware, visit www.demandware.com, call 1-888-553-9216 or email email@example.com. Demandware is a registered trademark of Demandware, Inc. Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50374162&lang=en