Sirona To Reveal New Camera For CEREC® On Day One Of Its CEREC 27 And A Half Anniversary Celebration

Sirona Dental Systems (Nasdaq: SIRO), the company that pioneered digital dentistry more than 27 years ago and the global number one producer of dental CAD/CAM systems, will celebrate the 27 and a half year anniversary of its industry-changing CEREC CAD/CAM system at the Venetian Resort Hotel Casino August 16-18, 2012.

During the opening session on Thursday, August 16 th, Sirona will introduce a totally new camera with a revolutionary design for the CEREC system. “Our new camera makes practicing dentistry easier, more precise and true-to-life than ever,” remarked Roddy MacLeod, Vice President, CAD/CAM for Sirona Dental Systems, LLC. “We encourage all dental professionals to join us on Thursday morning to witness the launch that will not only benefit the dental professional, but ultimately, raise the level of patient care.”

The CEREC 27 and a half year anniversary celebration will also commemorate the 20th anniversary of Schick Digital Radiography, the 10th anniversary of Sirona’s inLab ® Dental Lab CAD/CAM System, and the 5th anniversary of the GALILEOS ® Digital Imaging System. The entire event will follow Sirona’s traditional and successful CE event formula, consisting of education, A-list entertainment, networking and fun.

Dental lab professionals are encouraged to visit www.CEREC27andahalf.com, or call toll free 855-237-3248 to register.

About Sirona Dental Systems, Inc.

Sirona, the dental technology leader, has served dealers and dentists worldwide for more than 130 years. Sirona develops, manufactures and markets a complete line of dental products, including CAD/CAM restoration systems (CEREC), digital intra-oral, panoramic and 3D imaging systems, dental treatment centers and handpieces. Visit www.sirona.com for more information about Sirona and its products.

Copyright Business Wire 2010

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