Select Comfort Corporation (SCSS): Today's Featured Consumer Goods Laggard

Select Comfort Corporation ( SCSS) pushed the Consumer Goods sector lower today making it today's featured Consumer Goods laggard. The sector as a whole closed the day down 0.1%. By the end of trading, Select Comfort Corporation fell 55 cents (-1.9%) to $27.62 on light volume. Throughout the day, 327,451 shares of Select Comfort Corporation exchanged hands as compared to its average daily volume of 1.7 million shares. The stock ranged in price between $27.35-$28.06 after having opened the day at $27.91 as compared to the previous trading day's close of $28.17. Other companies within the Consumer Goods sector that declined today were: Monster Beverage ( MNST), down 11.3%, Frederick's of Hollywood Group ( FOH), down 11.2%, Star Scientific ( STSI), down 8.5%, and Star Scientific ( CIGX), down 8.5%.

Select Comfort Corporation, together with its subsidiaries, engages in the design, manufacture, marketing, distribution, and retail of adjustable-firmness mattresses and other sleep-related products primarily in the United States and Canada. Select Comfort Corporation has a market cap of $1.59 billion and is part of the consumer durables industry. The company has a P/E ratio of 22.5, above the average consumer durables industry P/E ratio of 22.3 and above the S&P 500 P/E ratio of 17.7. Shares are up 30.4% year to date as of the close of trading on Thursday. Currently there are seven analysts that rate Select Comfort Corporation a buy, no analysts rate it a sell, and two rate it a hold.

TheStreet Ratings rates Select Comfort Corporation as a buy. The company's strengths can be seen in multiple areas, such as its robust revenue growth, solid stock price performance, impressive record of earnings per share growth, compelling growth in net income and expanding profit margins. We feel these strengths outweigh the fact that the company shows weak operating cash flow.

On the positive front, Enova Systems ( ENA), up 13.6%, Jones Soda Company ( JSDA), up 8.2%, Harman International Industries ( HAR), up 7.5%, and United-Guardian ( UG), up 7.2%, were all gainers within the consumer goods sector with Ecolab ( ECL) being today's featured consumer goods sector leader.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the consumer goods sector could consider iShares Dow Jones US Cons Goods ( IYK) while those bearish on the consumer goods sector could consider ProShares Ultra Sht Consumer Goods ( SZK).
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