6. 2012 Ford (F) Fiesta
MSRP: $14,100

How do you get Americans back into a subcompact? Affordable tech toys and lots of them. The Fiesta's Bluetooth and digital media player compatibility through Microsoft's ( MSFT) SYNC system, bevy of available apps and 29 miles per gallon city and 40 highway are chipping away at category leaders including the Nissan Versa and Honda Fit. Looks count, too, which is why the Fiesta's bug-like design, broad palette of nine colors and available playthings such as a power moonroof, heated leather-trimmed seats and capless fuel intake have been just as essential to its success as its more practical side.

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