Webcast and Form 10-K

The Hillshire Brands Company’s review of its results for the fourth quarter and fiscal 2012 year from continuing operations (through operating segment income) will be broadcast live via the Internet today at 9:00 a.m. CDT. The live webcast can be accessed in the Investor Relations section on www.hillshirebrands.com and is anticipated to conclude by 10:00 a.m. CDT. For people who are unable to listen to the webcast live, a recording will be available on the website at 2:00 p.m. on the day of the webcast until February 9, 2013. Hillshire Brands has also provided slides containing additional information that will be reviewed during its fourth quarter webcast. The slides can be accessed in the Investor Relations section on www.hillshirebrands.com under Investor News and Events.

Amounts included in the release are preliminary, pending The Hillshire Brands Company’s filing of its Form 10-K with the Securities and Exchange Commission. The filing is expected on or before the end of August, pending the completion of the investigation of the accounting matters in the spun-off Brazilian business of D.E MASTER BLENDERS 1753, N.V. The Form 10-K will be available in the Investor Relations section (Financial/SEC Information page) on www.hillshirebrands.com.

About The Hillshire Brands Company

The Hillshire Brands Company (NYSE: HSH) is a leader in meat-centric food solutions for the retail and foodservice markets. The company generates nearly $4 billion in annual sales and has approximately 9,500 employees. Hillshire Brands’ portfolio includes iconic brands such as Jimmy Dean, Ball Park, Hillshire Farm, State Fair, Sara Lee frozen bakery and Chef Pierre pies, as well as artisanal brands Aidells and Gallo Salame. The company, formerly known as Sara Lee Corporation, began trading under the “HSH” ticker symbol on June 29, 2012, following the successful spin-off of its international coffee and tea business. For more information on the company, please visit www.hillshirebrands.com.

Forward-Looking Statements

This release contains forward-looking statements regarding Hillshire Brands’ business prospects and future financial results and metrics, including statements contained under the heading “Outlook for Fiscal 2013” and the expected impact of the restatement of historical financial results. In addition, from time to time, in oral statements and written reports, the company discusses its expectations regarding the company’s future performance by making forward-looking statements preceded by terms such as “anticipates,” “intends,” “expects,” “likely” or “believes.” These forward-looking statements are based on currently available competitive, financial and economic data and management’s views and assumptions regarding future events and are inherently uncertain.

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