For detailed disclosures of the risks and uncertainties that could cause our results to differ from today’s discussions, please refer to today’s press release as well as the documents we filed from time to time with the Securities and Exchange Commission, including the Form 10-Q that we filed for the second quarter ended June 30, 2012.Also I’d like to remind you that during the course of this conference call we may discuss non-GAAP measures of our performance. Reconciliations to the most directly comparable GAAP financial measures are provided in today’s press release and on our website under the Investor Relations section. Today’s call is available via webcast and a replay will be available following the conclusion of the call for one week. To access the press release, supplemental financial information or the webcast replay, please consult the Investor Relations section of the Millennial Media website. Now I will turn the call over to Paul Palmieri, Co-founder, President, and CEO of Millennial Media. Paul J. Palmieri Thanks, Andrew. Good afternoon. And thanks to everyone joining us on the call. This is both our second quarterly earnings report and our second consecutive quarter of delivering strong revenue growth ahead of expectations since our IPO in March. We continue to be at the center of the massive secular trend of mobile and are experiencing the growth that is consistent with the promise of this exciting market. For the second quarter of 2012, we reported a 76% year-over-year increase in revenue to $39.4 million. Strong gross margin of 39.7%. Continued sequential improvement in adjusted EBITDA and bottom line performance, growth in key metrics in Millennial Media’s developer base, unique users and large brand advertising clients and to reflect our strong Q2 performance and positive outlook we’re raising our full-year guidance on both revenue and adjusted EBITDA.
Our performance in the period reflects the positive momentum we’ve established in the mobile advertising market. As the industries leading independent provider, we’re positioned for continued growth and market share gains on the strength of our scale, our differentiated technology platform, our advanced targeting capabilities based on this large and growing data asset and our deep integration and relationships with app developers and advertisers alike.At Millennial Media we’re singularly focused on delivering superior results in the market and to our clients. Mobile is all that we do, and we have differentiated scale in that market. It is because of the years of this singular focus that we’re succeeding in mobile monetization where others are not. We have built the technologies and products that solve for the complexities and challenges inherent in mobile, while also taking advantage of an entirely new opportunity presented by mobile and as consumers look increasingly to mobile as the primary screen for the intersection of entertainment and utility, we’re growing right along with them. As a technology and data platform company, delivering mobile advertising is only part of what we do. App developers and other mobile publishers partner with us as we provide them critical tools and solutions and provide a true monetization platform through the industries most robust software development kits for SDKs. Advertisers are focusing spend on targeted audience buys through Millennial and they rely heavily on our deep data and back end analytics to optimize that mobile spend. As the independent industry leader and as a cross OS solution, we believe we offer the most value to both developers and advertisers. Quick simply we’re delivering a highly effective solution for our customers and partners to the mobile monetization problem that has plagued other internet companies who have been unable to translate traffic into revenue. Millennial Media has been exceptional in this regard and our results for the second quarter underscore this success in helping our partners generate substantial return on investment in the mobile advertising market.
As we look to build on our established market position, we’re focused on four key growth objectives. They are widen and deepen our developer relationships, build our base of advertising clients, expand internationally and invest in our industry leading technology and data. First, we continue to widen and deepen our developer relationships. During the second quarter, we increased the number of apps enabled on our platform by nearly 17% to more than 35,000 apps. Shelf space with developers is limited. Most developers can integrate only a small number of SDKs in to their apps. So the growth of our app pace is indicative of how critical our platform is for large and small developers and strong recognition of the value they see in direct implementations with Millennial Media.Read the rest of this transcript for free on seekingalpha.com