NEW YORK (TheStreet) -- If you value sunrises, the four seasons and the Earth remaining on its axis, then you need to hope the venom that exists between tech giants Apple (AAPL) and Google (GOOG) never goes away.Their mutual hatred is not only good for consumers, but it's also good for humanity. These two, by virtue of their reciprocated vile, will continue to build products that make life more pleasant to live, even if it means killing each other to do it. In a strategically shrewd move, Apple seems poised to hurt the effectiveness of Google's YouTube after it was discovered that the popular app was left off Apple's recent trial version of its mobile IOS6. When developers got hold of the fourth beta of IOS6 on Monday, the once-standard app was noticeably absent. But it should not have come as a surprise. Tensions between the two companies started to escalate when Apple ditched Google maps in favor of its own in-house mapping app, which is due out when IOS6 fully launches. What's more, Apple then decided to integrate Google's chief social media rival, Facebook ( FB), into its future IOS versions. This reinforces why I have always considered Apple a company that is shrewd and offers no apologies. Clearly the company has a chip on its shoulder and seems intent on letting Google feel every bit of it. The fact of the matter is, Apple remembers that it was the punching bag at one point to Microsoft ( MSFT) during some of its darkest periods, one that almost sent it to bankruptcy. Today it appears committed to showing no mercy to rivals of the past and present. Apple continues to force its competitors to keep up in markets where they are not as skilled while it's widening its lead. As these companies try to play catchup, Apple also understands they will never have the time to devote the necessary attention towards looking beyond what Apple is doing. What I'm realizing is that as we continue to applaud Apple for its brilliance in creativity and becoming an endless well of exceptional growth, Wall Street often overlooks and underestimates the company for having mastered the art of war - or in this case, the art of competition.
It already killed off Research in Motion ( RIMM), but it continues to make even market leaders Microsoft, Amazon ( AMZN) and Google feel grossly inadequate. They are constantly looking over their shoulders and trying to figure out what Apple has up its sleeve. The result is distracted rivals. In this case, Apple is taking away every possible advantage it has presented Google and transferring them to Google's rivals - essentially playing "enemy of thy enemy." The tension between the two has certainly reached an all-time high, and that has helped markets and the world in general enjoy some of the best innovative products known to man, many of which humanity now rely upon heavily as both have endeavored to provide consumers what they haven't realized that they need yet. For this I can only exalt that "all is fair in hate and war." Hold your mail, I realize that's not how it goes, but there's never been any love lost between the two. Follow @rsaintvilus At the time of publication, the author was long AAPL and held no position in any of the other stocks mentioned. This article is commentary by an independent contributor, separate from TheStreet's regular news coverage. Richard Saintvilus is a private investor with an information technology and engineering background and has been investing and trading for over 15 years. He employs conservative strategies in assessing equities and appraising value while minimizing downside risk. His decisions are based in part on management, growth prospects, return on equity and price-to-earnings as well as macroeconomic factors. He is an investor who seeks opportunities whether on the long or short side and believes in changing positions as information changes.