Crumbs Bake Shop, Inc. (“Crumbs”) (NASDAQ: CRMB), the largest cupcake specialty store chain in the U.S., today announced that it will release second quarter 2012 financial results on Tuesday, August 14, 2012 after the market close. A conference call will follow at 5:00 PM ET and will be webcast live from the investor relations portion of the Company’s website at crumbs.com. Hosting the call will be Julian R. Geiger, President and Chief Executive Officer, and Chuck Ireland, SVP of Finance & Treasurer and Chief Financial Officer. The conference call can be accessed live over the phone by dialing 888-471-3836 or for international callers by dialing 719-325-2109. A replay will be available one hour after the call and can be accessed by dialing 877-870-5176 or 858-384-5517 for international callers; the password is 4695833. The replay will be available until August 28, 2012. About Crumbs Bake Shop, Inc. The first Crumbs bake shop opened in March 2003 on the Upper West Side of Manhattan. Crumbs is well known for its innovative and oversized gourmet cupcakes. Crumbs currently has 51 locations, including 33 locations in the New York Metro area, six locations on the West Coast, five locations in Washington, D.C., one location in Virginia, five locations in Chicago, Illinois and one location in Boston, Massachusetts.