A prestigious jury will review the entries and select ten finalists. The jury will be comprised of members from NALAC, Jose Cuervo Tradicional and Clifton Collins, Jr., critically acclaimed actor and director, who is also known for photographing and using murals as backdrops to music videos he has directed and produced. The finalists will be announced on Sept. 13 in Los Angeles.Applications will be evaluated according to the following criteria:
- Creativity and originality
- Sincerity and clarity of expression
- Relevance to theme "How does your Hispanic heritage influence and contribute towards the contemporary expression of Latino arts and culture?"