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NEW YORK ( TheStreet) -- Walt Disney (NYSE: DIS) hit a new 52-week high Wednesday as it is currently trading at $50.64, above its previous 52-week high of $50.54 with 7.2 million shares traded as of 11:40 a.m. ET. Average volume has been nine million shares over the past 30 days. Walt Disney has a market cap of $88.74 billion and is part of the services sector and media industry. Shares are up 32.8% year to date as of the close of trading on Tuesday. The Walt Disney Company, together with its subsidiaries, operates as an entertainment company worldwide. The company has a P/E ratio of 18.2, above the average media industry P/E ratio of 17.8 and above the S&P 500 P/E ratio of 17.7.