DineEquity, Inc. (NYSE: DIN), the parent company of IHOP Restaurants and Applebee's Neighborhood Grill & Bar, today announced the opening of the first IHOP restaurant in the Middle East, an IHOP in The Mall of the Emirates, in the Al Barsha district of Dubai, United Arab Emirates.
The first IHOP restaurant in the Middle East, in the Al Barsha district of Dubai, United Arab Emirates, has a new, enhanced ambience that features the brand's latest international design and is set to accommodate 225 guests. (Photo: Business Wire)The opening marks the first of a 40-restaurant development agreement between IHOP and M.H. Alshaya Company for restaurants in Kuwait, Saudi Arabia, Jordan, Lebanon, Qatar, the United Arab Emirates, Oman, Bahrain and Egypt. As a leading international retail franchise business, Alshaya operates over 2,200 stores across 7 divisions: Fashion & Footwear, Health & Beauty, Food Service, Optics, Pharmacy, Office Supplies and Home Furnishings. Alshaya’s stores can currently be found in 19 markets across the Middle East and North Africa, Russia, Turkey and Europe and the company employs more than 28,000 people from over 90 nationalities. “This marks a major milestone in IHOP’s international development strategy and we are delighted to make the IHOP experience available to guests in the Middle East,” said John Merkin, IHOP VP of Development and International. “In this venture, we are proud to partner with one of the premier franchisees of international brands in the Middle East. Together we plan to expand the IHOP brand to a new continent and provide our signature menu to an entirely new set of guests and their families.” “IHOP has international recognition and appeal and we are delighted to welcome it to the Middle East with this prime location at Dubai’s Mall of the Emirates,” said Duncan Garrood, President of Alshaya’s Food division. “We look forward to expanding IHOP across the region and working in partnership with the brand to introduce a growing number of customers to the great quality and value that IHOP represents.”