Church & Dwight Company ( CHD) pushed the Consumer Non-Durables industry lower today making it today's featured Consumer Non-Durables laggard. The industry as a whole closed the day up 0.6%. By the end of trading, Church & Dwight Company fell $1.03 (-1.8%) to $55.70 on average volume. Throughout the day, 1.2 million shares of Church & Dwight Company exchanged hands as compared to its average daily volume of 789,400 shares. The stock ranged in price between $55.55-$56.72 after having opened the day at $56.65 as compared to the previous trading day's close of $56.73. Other company's within the Consumer Non-Durables industry that declined today were: China Xiniya Fashion ( XNY), down 8.1%, Coldwater Creek ( CWTR), down 6.3%, Fuwei Films Company ( FFHL), down 6.2%, and Forward Industries ( FORD), down 5.2%.

Church & Dwight Co., Inc., together with its subsidiaries, develops, manufactures, and markets a range of household, personal care, and specialty products under various brand names in the United States and internationally. Church & Dwight Company has a market cap of $7.93 billion and is part of the consumer goods sector. The company has a P/E ratio of 25.9, above the average consumer non-durables industry P/E ratio of 25.8 and above the S&P 500 P/E ratio of 17.7. Shares are up 24.3% year to date as of the close of trading on Friday. Currently there are six analysts that rate Church & Dwight Company a buy, two analysts rate it a sell, and eight rate it a hold.

TheStreet Ratings rates Church & Dwight Company as a buy. The company's strengths can be seen in multiple areas, such as its revenue growth, largely solid financial position with reasonable debt levels by most measures, growth in earnings per share, increase in net income and good cash flow from operations. Although no company is perfect, currently we do not see any significant weaknesses which are likely to detract from the generally positive outlook.

On the positive front, Cereplast ( CERP), up 6.5%, Deswell Industries ( DSWL), up 4.8%, Resolute Forest Products ( RFP), up 4.8%, and Avon Products ( AVP), up 4.7%, were all gainers within the consumer non-durables industry with Nike ( NKE) being today's featured consumer non-durables industry leader.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the consumer non-durables industry could consider Consumer Staples Select Sector SPDR ( XLP) while those bearish on the consumer non-durables industry could consider ProShares Ultra Sht Consumer Goods ( SZK).