CLEVELAND, Aug. 6, 2012 /PRNewswire/ -- KeyBank customers have been doubling their rewards by participating in Key's new program, "Summer of Rewards"(SM) . The two-month opportunity, which launched July 1 and continues through Aug. 31, expands the KeyBank Relationship Rewards(SM) program even as many competitors continue to de-emphasize or eliminate their customer rewards programs. "We're pleased with our customers' response to 'Summer of Rewards'," said Maria C. Coyne, executive vice president of the Consumer & Small Business Banking segment at KeyBank. Coyne said "Summer of Rewards" has been well received across the bank's 14-state footprint. Coyne added: "As a relationship-oriented bank, we see 'Summer of Rewards' as a way to thank our existing customers for their loyalty to Key and to reward them for their everyday banking with us. The program is also a way to introduce Key to potential new customers." From now through Aug 31, new and existing customers enrolled in KeyBank Relationship Rewards can choose to receive double reward points for their banking activities by visiting keybankrewards.com and completing the opt-in process. Key customers not currently enrolled in KeyBank Relationship Rewards can enroll through online banking, accepting the program terms and conditions and completing the enrollment process. Key customers can also enroll by contacting the call center, 1-800-539-2968 or by visiting a branch. Other details on the opt-in process for "Summer of Rewards"(SM) are available at key.com/summerofrewards. Customers begin earning double points the day they opt in. Customers earn rewards several ways, such as paying bills online, making deposits at an ATM, receiving statements electronically, setting up direct deposit of a paycheck, and opening new savings or lending accounts. The "Summer of Rewards" program also features special redemption offers that enable customers to receive certain reward items for fewer accumulated points. Rewards range from retail gift cards, electronics and accessories to airline, hotel, rental car, theme park and cruise discounts. "Our services are driven by what we know about our customers' changing needs, whether that means the kind of banking services we provide or how customers interact with the bank," Coyne said. "The 'Summer of Rewards' program is just one of the many ways we work to connect with our customers."