ReachLocal Appoints Josh Claman As New Chief Revenue Officer

ReachLocal, Inc. (NASDAQ:RLOC), a leader in local online marketing solutions for small- and medium-sized businesses (SMBs), today announced Josh Claman as its new Chief Revenue Officer, reporting to Nathan Hanks, President.

Claman has more than 25 years of experience building and leading multi-billion dollar sales and service organizations across Asia, Europe and the Americas. He comes to ReachLocal from Dell, where he served in several executive sales leadership and general management roles over the past 10 years. Most recently, Claman was Dell’s Vice President and General Manager of the Public and Large Enterprise Business in the Americas.

“Josh has deep experience both in the technology market, and managing large and successful global sales teams,” said Nathan Hanks, President at ReachLocal. “We are excited to have him lead our next phase of growth.”

“There is a sea change occurring as SMBs shift their marketing spend from offline to online,” said Josh Claman, Chief Revenue Officer at ReachLocal. “I am excited to join the team at ReachLocal. They are a leader in the market and have a compelling combination of a robust technology platform, world-class sales and services teams, and the right vision to execute against.”

Claman attended the Advanced Management Program at Oxford University, and received his Master of Business Administration from University of South Carolina and Bachelor of Arts from University of Illinois at Urbana-Champaign.

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About ReachLocal, Inc.

ReachLocal, Inc.’s (NASDAQ: RLOC) mission is to help small- and medium-sized businesses (SMBs) acquire, maintain and retain customers via the Internet. ReachLocal offers a comprehensive suite of online marketing solutions, including search engine marketing (ReachSearch™), Web presence (ReachCast™), display advertising (ReachDisplay™), online marketing analytics (TotalTrack®), and assisted chat service (TotalLiveChat™), each targeted to the SMB market. ReachLocal delivers this suite of services to SMBs through a combination of its proprietary technology platform and its direct, “feet-on-the-street” sales force of Internet Marketing Consultants and select third-party agencies and resellers. ReachLocal is headquartered in Woodland Hills, CA, with offices throughout North America and in Australia, the United Kingdom, Germany, the Netherlands and Japan. Subscribe to ReachLocal’s free newsletter to receive news, tips, and other online marketing insights.

Caution Concerning Forward-Looking Statements

This document includes certain forward-looking statements. These statements are based on the current expectations or beliefs of management of ReachLocal and are subject to uncertainty and changes in circumstances. Actual results may vary materially from those expressed or implied by the statements herein due to (1) changes in economic, business, competitive, technological and/or regulatory factors, (2) failure of the AdWords strategic relationship with Google to produce expected results; (3) failure to compete successfully in a highly competitive and rapidly changing marketplace, (4) failure to retain key employees, and (5) other factors affecting the business operation of ReachLocal. More detailed information about these and other factors that may affect current expectations may be found in filings by ReachLocal with the U.S. Securities and Exchange Commission. ReachLocal is under no obligation to, and expressly disclaims any such obligation to, update or alter its forward-looking statements, whether as a result of new information, future events, or otherwise.

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