Clorox Company (CLX): Today's Featured Consumer Durables Laggard

Clorox Company ( CLX) pushed the Consumer Durables industry lower today making it today's featured Consumer Durables laggard. The industry as a whole closed the day up 2.2%. By the end of trading, Clorox Company fell 46 cents (-0.6%) to $71.76 on average volume. Throughout the day, 872,822 shares of Clorox Company exchanged hands as compared to its average daily volume of 950,500 shares. The stock ranged in price between $71.71-$73.07 after having opened the day at $72.88 as compared to the previous trading day's close of $72.22. Other company's within the Consumer Durables industry that declined today were: Ballantyne Strong ( BTN), down 8.6%, Elecsys Corporation ( ESYS), down 7.8%, Generac Holdings ( GNRC), down 4.8%, and Deer Consumer Products ( DEER), down 2.9%.

The Clorox Company manufactures and markets consumer and institutional products worldwide. The company operates in four segments: Cleaning, Lifestyle, Household, and International. Clorox Company has a market cap of $9.39 billion and is part of the consumer goods sector. The company has a P/E ratio of 18, equal to the average consumer durables industry P/E ratio and above the S&P 500 P/E ratio of 17.7. Shares are up 8.5% year to date as of the close of trading on Thursday. Currently there are no analysts that rate Clorox Company a buy, one analyst rates it a sell, and 14 rate it a hold.

TheStreet Ratings rates Clorox Company as a buy. The company's strengths can be seen in multiple areas, such as its revenue growth, largely solid financial position with reasonable debt levels by most measures and expanding profit margins. We feel these strengths outweigh the fact that the company shows weak operating cash flow.

On the positive front, Universal Electronics ( UEIC), up 16.9%, American Woodmark Corporation ( AMWD), up 9%, Pitney Bowes ( PBI), up 7.1%, and Steelcase ( SCS), up 5.9%, were all gainers within the consumer durables industry with Whirlpool Corporation ( WHR) being today's featured consumer durables industry leader.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the consumer durables industry could consider Consumer Discretionary Sel Sec SPDR ( XLY) while those bearish on the consumer durables industry could consider ProShares Ultra Sht Consumer Goods ( SZK).
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