Securities and Exchange Commission. It's our intent that these forward-looking statements be protectedunder Safe Harbor created by the Private Securities Litigation Reform Act of 1995. We encourage you to review these documents carefully as forward-looking statements are made as of today's date, and we make no obligation to update this information. Additionally, we'll be discussing GAAP and non-GAAP measures. A full reconciliation of the non-GAAP measures to GAAP can be found in today's press release. As a reminder, today's call is also being recorded, and the audio from the call is being broadcast over the Internet on our web page at affymetrix.com. So with that, let me turn the call over to Frank. Franklin R. Witney Thanks, Doug, and good afternoon, everyone. It was only 12 months ago when I joined Affymetrix as CEO and began to lay out my vision for returning the company to growth and sustained profitability. The first phase of this plan involve refocusing the company on a specific set of business objectives and strengthening the management team. This phase is essentially complete at this point. we have reinvigorated the team by recruiting a number of proven industry veterans in our commercial organization, including new global leadership for marketing and sales, as well as new geographic leaders in Europe, Japan and most recently, in North America. We refocused our R&D and realigned our resources with the market opportunities where we see the most robust growth opportunities and sustainable competitive advantage. Some examples of these include cytogenetics and our QuantiGene product line, where we are generating double-digit revenue growth. We recently diversified the business and entered significant new markets through the acquisition of eBioscience, a leading supplier of flow cytometry and immunoassays reagents. As most of you know, we closed our acquisition of eBio on Monday, June 25. So our second quarter results include 4 days of sales, or approximately $1.4 million in revenue from eBio.
The integration was on track and progressing smoothly. As a reminder, we intend to run eBio as our fourth business unit out of San Diego, and the teams are working hard to create additional operating leverage going forward. I look forward to updating you on specifics over the next several quarters.We've put comprehensive retention plans into place, and the eBio team knows that it is an important part of our future growth opportunities. Now that the eBio team is part of a public company, we're able to offer equity incentives to help create long-term value that directly aligns with our employee interest -- directly aligns our employees' interests with those of our shareholders. Before I move into a discussion of our progress by business unit, I'd like to make a few general observations. Now that we've closed eBio, we'd expect the mix of our business in the second half of the year to be roughly 36% gene expression, 24% genetic analysis and clinical, 22% eBio, 10% life science reagents and 8% general corporate that includes licensing and royalties and field services. During the second quarter, we generated consistent performance across all of our major geographic regions, and importantly, began to see improvement in North America, which has been our most challenged market. During the second quarter, North America was up about 1%, and Europe and Asia were down 1% and 2%, respectively, on a reported basis. While the trends in Europe and Asia are similar for the first half of the year, North America improved significantly from being down 8% for the first half to being slightly up in the second quarter. From a customer mix perspective, academic revenue was down by 8%, against the backdrop of more challenging macro conditions, while industrial revenue was up by 8%, relative to the prior year.
Turning now to gene expression. Tim will review some specifics later in the call, but qualitatively, we're pleased with the performance of our expression business unit for the quarter. Expression was down 8% for the quarter versus 14% year-to-date, indicating we continue to make progress stabilizing the business.Read the rest of this transcript for free on seekingalpha.com