Starwood Hotels & Resorts Worldwide Inc (HOT): Today's Featured Leisure Winner

Starwood Hotels & Resorts Worldwide ( HOT) pushed the Leisure industry higher today making it today's featured leisure winner. The industry as a whole was unchanged today. By the end of trading, Starwood Hotels & Resorts Worldwide rose 38 cents (0.7%) to $54.15 on light volume. Throughout the day, 1.8 million shares of Starwood Hotels & Resorts Worldwide exchanged hands as compared to its average daily volume of 2.9 million shares. The stock ranged in a price between $53.48-$54.43 after having opened the day at $53.54 as compared to the previous trading day's close of $53.77. Other companies within the Leisure industry that increased today were: DineEquity ( DIN), up 15.4%, 7 Days Group Holdings ( SVN), up 11.3%, J. Alexander's Corporation ( JAX), up 10.9%, and Frisch's Restaurants ( FRS), up 6.6%.

Starwood Hotels & Resorts Worldwide Inc. operates as a hotel and leisure company worldwide. The company operates luxury and upscale full service hotels, select-service hotels, extended stay hotels, resorts, retreats, and residences under St. Starwood Hotels & Resorts Worldwide has a market cap of $10.62 billion and is part of the services sector. The company has a P/E ratio of 18.3, above the average leisure industry P/E ratio of 17.9 and above the S&P 500 P/E ratio of 17.7. Shares are up 12.1% year to date as of the close of trading on Monday. Currently there are 13 analysts that rate Starwood Hotels & Resorts Worldwide a buy, no analysts rate it a sell, and eight rate it a hold.

TheStreet Ratings rates Starwood Hotels & Resorts Worldwide as a buy. The company's strengths can be seen in multiple areas, such as its revenue growth, notable return on equity and reasonable valuation levels. We feel these strengths outweigh the fact that the company has had sub par growth in net income.

On the negative front, Good Times Restaurants ( GTIM), down 7.1%, Multimedia Games ( MGAM), down 6%, Dover Downs Gaming & Entertainment ( DDE), down 3.9%, and Ark Restaurants ( ARKR), down 3.8%, were all laggards within the leisure industry with Yum Brands ( YUM) being today's leisure industry laggard.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the leisure industry could consider PowerShares Dynamic Leisure&Entert ( PEJ) while those bearish on the leisure industry could consider ProShares Ultra Sht Consumer Services ( SCC).
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