Goodyear Tire & Rubber ( GT) pushed the Consumer Non-Durables industry higher today making it today's featured consumer non-durables winner. The industry as a whole closed the day down 0.3%. By the end of trading, Goodyear Tire & Rubber rose $1.08 (10.4%) to $11.45 on heavy volume. Throughout the day, 17.6 million shares of Goodyear Tire & Rubber exchanged hands as compared to its average daily volume of 6.8 million shares. The stock ranged in a price between $10.60-$11.59 after having opened the day at $10.61 as compared to the previous trading day's close of $10.37. Other companies within the Consumer Non-Durables industry that increased today were: China Shengda Packaging Group ( CPGI), up 13.6%, Revlon ( REV), up 7.2%, Female Health Company ( FHCO), up 6.6%, and Vera Bradley ( VRA), up 6%.

The Goodyear Tire & Rubber Company develops, manufactures, distributes, and sells tires, and related products and services worldwide. Goodyear Tire & Rubber has a market cap of $2.59 billion and is part of the consumer goods sector. The company has a P/E ratio of 13.4, below the average consumer non-durables industry P/E ratio of 13.6 and below the S&P 500 P/E ratio of 17.7. Shares are down 26.8% year to date as of the close of trading on Monday. Currently there are four analysts that rate Goodyear Tire & Rubber a buy, one analyst rates it a sell, and one rates it a hold.

TheStreet Ratings rates Goodyear Tire & Rubber as a hold. The company's strengths can be seen in multiple areas, such as its revenue growth, notable return on equity and reasonable valuation levels. However, as a counter to these strengths, we also find weaknesses including unimpressive growth in net income, generally poor debt management and poor profit margins.

On the negative front, Coach ( COH), down 18.6%, Shiner International ( BEST), down 10%, Mannatech ( MTEX), down 7.1%, and G-III Apparel Group ( GIII), down 6.4%, were all laggards within the consumer non-durables industry with Procter & Gamble ( PG) being today's consumer non-durables industry laggard.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the consumer non-durables industry could consider Consumer Staples Select Sector SPDR ( XLP) while those bearish on the consumer non-durables industry could consider ProShares Ultra Sht Consumer Goods ( SZK).

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