Marcus Theatres® To Open Third Zaffiro’s Pizzeria & Bar August 3, 2012 At The Ridge Cinema In New Berlin, Wis.

Marcus Theatres®, a division of The Marcus Corporation (NYSE:MCS), today announced its third Zaffiro’s Pizzeria & Bar will open to the public on Friday, August 3, 2012 at its Ridge Cinema in New Berlin, Wis., a western Milwaukee suburb.

“We are excited to open our third Zaffiro’s Pizzeria & Bar – our second in the Milwaukee area. A Milwaukee tradition since 1954, many residents are already familiar with Zaffiro’s THINCREDIBLE, handmade-to-order pizzas and we are excited to offer these famous specialty pies to the residents of the New Berlin area,” said Bruce J. Olson, president of Marcus Theatres. “In addition to the cracker-thin-crust pizza, the menu will offer small plate appetizers, fresh salads such as the ‘Kitchen Sink’ salad, a variety of pastas, torpedoes and sandwiches and mouth-watering desserts. In addition to the Zaffiro’s favorites guests have come to enjoy at our other locations, a new item on our menu is homemade gelato. This frozen sweet treat will be offered in a variety of flavors and will be made daily at the restaurant.”

The 165-seat restaurant is the largest of the company’s three restaurants and will include a full-service bar offering signature cocktails, happy-hour specials and an extensive beer and wine list. The restaurant will also include delivery service and carryout service for local residents. Similar to its other two locations, the New Berlin Zaffiro’s will provide iPads® for guests to enjoy as they dine and live acoustic music on Thursday and Friday evenings.

David Marcus, partner of Hospitality Democracy, the franchisor of the Zaffiro’s brand said, “We are excited to share the unique dining and entertainment experience that Zaffiro’s Pizzeria & Bar offers with the families of New Berlin and the surrounding areas. From the first location in Mequon in 2009, we have continued to expand the Zaffiro’s brand to other markets in the Midwest and are finding the majority of our followers are attracted not only to the super-thin crust pizza, but the overall experience the restaurant provides – excellent pizza with fresh ingredients in a great environment.”

“To see our traditional family recipe expand into other markets is an incredible feeling. My father would be very honored to know his famous thin-crust pizza is loved by not only Milwaukeeans but families and individuals outside of the Milwaukee area as well,” said Mike Zaffiro, owner of the original Zaffiro’s restaurant located in Milwaukee.

In addition to the Zaffiro’s Pizzeria & Bar restaurant, a Zaffiro’s Express service has been added to the concession area inside the theatre. Guests can order 8” or 16” pizzas, along with other Zaffiro’s menu items at the counter to take with them into the auditorium and enjoy during the movie.

Olson said the restaurant has a warm and intimate feel, offering a variety of booths and tables for dining. “Moviegoers in the New Berlin community and surrounding areas will be able to have a delicious lunch or dinner and see a movie in one convenient location, as well as enjoy a place to dine and socialize with friends and family. Offering a broader variety of food and beverage options is part of our strategy to provide a complete entertainment destination for our guests.”

In addition to the company’s first Zaffiro’s location, a second Zaffiro’s opened at the Parkwood Cinema in Waite Park, Minn. in January. Zaffiro’s pizza is also available at the Majestic Cinema in Brookfield, Wis., the Midtown Cinema in Omaha, Neb. and the Oakdale Cinema in Oakdale, Minn.

For a preview of the New Berlin Zaffiro’s menu, please visit the website at: http://zaffirospizzeria.com .

About Marcus Theatres

Marcus Theatres® is the sixth largest theatre circuit in the United States and currently owns or operates 695 screens at 56 locations in Wisconsin, Illinois, Iowa, Minnesota, Nebraska, North Dakota and Ohio. For more information, please visit www.marcustheatres.com and follow the company on Facebook and Twitter (@Marcus_Theatres).

About The Marcus Corporation

Headquartered in Milwaukee, Wisconsin, The Marcus Corporation is a leader in the lodging and entertainment industries, with significant company-owned real estate assets. In addition to its Marcus Theatres division, the company’s lodging division, Marcus® Hotels & Resorts, owns or manages 18 hotels, resorts and other properties in nine states. For more information, visit the company’s web site at www.marcuscorp.com.

About Hospitality Democracy

Hospitality Democracy (HD) is a Milwaukee-born restaurant company that focuses on brands with a fanatical customer following. HD brands include Zaffiro’s Pizzeria & Bar, AJ Bombers, Smokeshack, Swig and Water Buffalo. The partnership between Joe Sorge, Angie Sorge and David Marcus is committed to providing unique and exceptional dining experiences. For more information, please visit http://hospitalitydemocracy.com.

Certain matters discussed in this press release are “forward-looking statements” intended to qualify for the safe harbors from liability established by the Private Securities Litigation Reform Act of 1995. These forward-looking statements may generally be identified as such because the context of such statements include words such as we “believe,” “anticipate,” “expect” or words of similar import. Similarly, statements that describe our future plans, objectives or goals are also forward-looking statements. Such forward-looking statements are subject to certain risks and uncertainties which may cause results to differ materially from those expected, including, but not limited to, the following: (1) the availability, in terms of both quantity and audience appeal, of motion pictures for our theatre division, as well as other industry dynamics such as the maintenance of a suitable window between the date such motion pictures are released in theatres and the date they are released to other distribution channels; (2) the effects of increasing depreciation expenses, reduced operating profits during major property renovations, and preopening and start-up costs due to the capital intensive nature of our businesses; (3) the effects of adverse economic conditions in our markets, particularly with respect to our hotels and resorts division; (4) the effects of adverse weather conditions, particularly during the winter in the Midwest and in our other markets; (5) the effects on our occupancy and room rates from the relative industry supply of available rooms at comparable lodging facilities in our markets; (6) the effects of competitive conditions in our markets; (7) our ability to identify properties to acquire, develop and/or manage and continuing availability of funds for such development; and (8) the adverse impact on business and consumer spending on travel, leisure and entertainment resulting from terrorist attacks in the United States, the United States’ responses thereto and subsequent hostilities. Shareholders, potential investors and other readers are urged to consider these factors carefully in evaluating the forward-looking statements and are cautioned not to place undue reliance on such forward-looking statements. The forward-looking statements made herein are made only as of the date of this press release and we undertake no obligation to publicly update such forward-looking statements to reflect subsequent events or circumstances.

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