Boingo Wireless, Inc. (NASDAQ: WIFI), the Wi-Fi industry’s leading provider of software and services worldwide, today announced an agreement with Forest City Ratner Companies (FCRC), a leading developer of distinctive urban real estate in the New York metropolitan area, to provide Wi-Fi services at FCRC’s newest open-air lifestyle center, Westchester’s Ridge Hill. Boingo’s Wi-Fi services will become available in fall 2012. Boingo will install, manage and operate free-to-consumer Wi-Fi in the common areas of Westchester’s Ridge Hill. Boingo’s services will also include customer support and sponsorship sales. Shoppers will be able to access Boingo Wi-Fi on their smartphones, tablets and other Wi-Fi enabled devices, allowing them to stay connected, share their shopping experience, make reservations at a center restaurant or book tickets at one of Ridge Hill’s entertainment venues. Westchester’s Ridge Hill, FCRC’s 1.3 million square foot regional, mixed-use center, is set to attract more than 6 million visitors this year, with anchor tenants including Lord & Taylor, Whole Foods, Dick’s Sporting Goods, REI and Showcase Cinema De Lux. FCRC currently owns and operates 32 properties in the New York metropolitan area, including more than 20 retail locations, as well as office and residential real estate. “We wanted to provide our shoppers with fast and reliable Wi-Fi services, and Boingo is a perfect fit, given its track record and experience in large-scale consumer venues,” said Katherine Welch, senior vice president of retail development for Forest City Ratner Companies. “In addition to providing state-of-the-art wireless services, the company is constantly innovating to provide retailers with new ways to increase engagement and reach shoppers with special offers. Boingo’s Wi-Fi offerings give us new tools to introduce into our portfolio.” “Boingo Wi-Fi will allow on-the-go customers to take full advantage of the relaxing environment and unique amenities at Ridge Hill, without missing a beat online,” said Joe DeStasio, business development manager for Boingo Wireless. “Mobile devices are increasingly part of today’s shopping experience, and our Wi-Fi services enable people to get real-time recommendations from friends and share special purchases, while avoiding expensive data charges.”
The Wi-Fi services will also provide additional opportunities for retailers to engage with customers via their mobile devices, which have an increasing importance at retail. A June 2012 study from Deloitte Consulting LLP, “The Dawn of Mobile Influence,” found that smartphones influence 5.1% of annual retail store sales, with mobile influence set to quadruple in the next four years. The study also found that smartphone users are 14% more likely to make a purchase in-store than non-smartphone users.In addition to FCRC, Boingo operates wireless services at locations managed by five of the top shopping center developers in the nation, with partners including Westfield, Caruso Affiliated, Glimcher Realty Trust, Cafaro and Urban Retail. With the addition of Westchester’s Ridge Hill to Boingo’s shopping and lifestyle center portfolio, the company now manages networks at more than 40 shopping destinations with collective annual foot traffic of more than 300 million people. About Boingo Wireless Boingo Wireless, Inc. (NASDAQ: WIFI), the world’s leading Wi-Fi software and services provider, makes it easy, convenient and cost-effective for people to enjoy Wi-Fi access on their laptop or mobile device at more than 500,000 hotspots worldwide. With a single account, Boingo users can access the mobile internet via Boingo Network locations that include the top airports around the world, major hotel chains, cafés and coffee shops, restaurants, convention centers and metropolitan hot zones. Boingo through its Concourse Communications Group subsidiary operates wireless networks at large-scale venues worldwide such as airports, major sporting arenas, malls, and convention centers, as well as quick serve restaurants. For more information about Boingo, please visit http://www.boingo.com. Boingo, Boingo Wireless, the Boingo Wireless Logo and Don’t Just Go. Boingo! are registered trademarks of Boingo Wireless, Inc. All rights reserved. All other trademarks are the properties of their respective owners. Cautionary Statement Regarding Forward-Looking Statements This press release contains “forward-looking statements” that involves risks, uncertainties and assumptions. Forward-looking statements can be identified by words such as “anticipates,” “intends,” “plans,” “seeks,” “believes,” “estimates,” “expects” and similar references to future periods. These forward-looking statements include the quotations from management in this press release, as well as any statements regarding Boingo’s strategic plans and future guidance. Forward-looking statements are based on our current expectations and assumptions regarding our business, the economy and other future conditions. Since forward-looking statements relate to the future, they are subject to inherent uncertainties, risks and changes in circumstances that are difficult to predict. Our actual results may differ materially from those contemplated by the forward-looking statements. Important factors that could cause actual results to differ materially from those in the forward-looking statements include regional, national or global political, economic, business, competitive, market and regulatory conditions, as well as other risk and uncertainties described more fully in documents filed with or furnished to the Securities and Exchange Commission ("SEC"), including Boingo’s Form 10-K for the year ended December 31, 2011 filed with the SEC on April 13, 2012. Any forward-looking statement made by us in this press release speaks only as of the date on which it is made. Factors or events that could cause our actual results to differ may emerge from time to time, and it is not possible for us to predict all of them. We undertake no obligation to publicly update any forward-looking statement, whether as a result of new information, future developments or otherwise, except as may be required by law.