MOUNTAIN VIEW, Calif., July 31, 2012 /PRNewswire/ -- Based on its recent analysis of the hosted IP telephony and UC services market, Frost & Sullivan recognizes 8x8, Inc. with the 2012 North American Frost & Sullivan Award for Market Share Leadership. For more than five years, 8x8 has ranked among the most successful providers in the North American market. "In spite of rapid market share shifts in an extremely fragmented market, where more than 80 providers fiercely compete for new customers, 8x8 gained the top position with 7.9 percent share of installed lines in 2011 per Frost & Sullivan's independent analysis," said Frost & Sullivan Program Director Elka Popova. "8x8 has succeeded in this growing yet increasingly competitive market by keeping a laser focus on innovation and customer value." 8x8 was one of the first companies to launch VoIP services based on an internally developed platform that continues to evolve. The company sought to leverage the significant cost-savings and productivity benefits of VoIP and now extends these benefits to small businesses, larger "mid-market" customers as well as federal, state and local government agencies. 8x8's proprietary technology platform puts the company in full control over the functionality, which ensures tight integration across its services suite. "8x8's long track record in delivering VoIP services to the business market has earned the company tremendous experience that is manifested in innovative product development, increased customer satisfaction, and strong overall competitive positioning," noted Popova. "Its comprehensive service bundle and flexible business model represent key differentiators and performance drivers for the company." 8x8's hosted IP telephony solution, marketed as Virtual Office, is quite easy for businesses to understand, deploy, and manage and focuses on simplicity, ease of use, and flexibility. The solution comprises a broad array of features and capabilities that include private branch exchange (PBX), voice and unified messaging, conference bridge, auto attendant, and a Web-based dashboard functionality that enables IT staff and end users to self-manage their settings and service capabilities. The standard package includes unlimited local and long-distance calling, with fax and toll-free minutes available at an additional charge. The premium package adds online fax, call recording, and Web-based conferencing to the mix.