PLANO, Texas, July 31, 2012 /PRNewswire/ -- Before classes go into session, jcpenney (NYSE: JCP) is helping students start the school year in style with an affordable array of this season's must-have fashion items topped with free haircuts for kids at all jcp salons in August. The Company will debut its highly anticipated Shops concept for Levi's®, i jeans by Buffalo ™ and The Original Arizona Jean Co.®, offering back-to-school shoppers the best collection of denim brands in a dynamic new store environment. Combined with jcpenney's simplified, straightforward pricing, parents won't need to clip coupons, or wait for a sale to get the looks kids love. jcpenney has what they want at great low prices all day, every day of the week. To view the multimedia assets, please click: http://www.multivu.com/mnr/54265-jcpenney-unveils-first-shops-just-in-time-for-back-to-school (Photo: http://photos.prnewswire.com/prnh/20120731/MM46128 ) (Logo: http://photos.prnewswire.com/prnh/20110222/DA51975LOGO) "The back-to-school season presents the perfect opportunity to offer free haircuts for kids and unveil our new Shops, giving customers a first glimpse of what will soon be an entirely new retail experience," said Ron Johnson, chief executive officer of jcpenney. "We know how important it is for kids to make a great first impression and with low prices every day, jcpenney is making it easier for parents to shop without having to wait for a sale." Nearly 700 jcpenney stores were renovated to make room for the first installment of brand Shops opening Aug. 1. Over the next few years, jcpenney stores will visually transform into a collection of Shops showcasing major apparel and home brands for every style and budget. Levi's Denim Bar Serves Up the Perfect Fit Together with Levi Strauss & Co., jcpenney is introducing a Levi's Denim Bar experience that will redefine the way customers find the ultimate pair of jeans. This unique brand Shop, launching in Men's, features the largest assortment of Levi's denim ever offered at jcpenney with 11 fits and 88 washes. With most styles priced at just $40 every day, there has never been a better time to buy Levi's at jcpenney. Each Denim Bar is equipped with iPads® so customers can access more sizes, styles and finishes through a virtual Denim Bar experience that is also available on jcp.com/levis. Staffed by specially-trained Levi's Fit Specialists, Levi's Shops offer the added convenience of mobile checkout, marking the first time this technology is available in jcpenney stores. "The Levi's brand epitomizes classic American style and effortless cool. We kept this spirit in mind when we envisioned a new way to shop for Levi's jeanswear inside jcpenney," said Liz Sweney, chief merchant for jcpenney. "Now, customers can pull up a stool at one of our Levi's Denim Bars and work with a specialist to choose from a curated selection of Levi's jeans that best expresses their personal style." Designed for the Modern Aesthetic: i jeans by Buffalo Catering to fashion-savvy shoppers who prefer modern clothing with contemporary silhouettes, jcpenney is introducing i jeans by Buffalo, a new global brand developed by Buffalo David Bitton for men, women and children. This premium label brings the latest European trends into a comprehensive collection of sportswear, outerwear, accessories and denim that features quality fabrics and trims, exceptional fits and design details like ombre and vintage hand washing. The i jeans by Buffalo Shops will only be available at jcpenney at prices that can truly be called accessible luxury.