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NEW YORK ( TheStreet) -- Reynolds American (NYSE: RAI) hit a new 52-week high Monday as it is currently trading at $46.62, above its previous 52-week high of $46.61 with 1.1 million shares traded as of 2:45 p.m. ET. Average volume has been 2.7 million shares over the past 30 days. Reynolds American has a market cap of $25.75 billion and is part of the consumer goods sector and tobacco industry. Shares are up 11.4% year to date as of the close of trading on Friday. Reynolds American Inc., through its subsidiaries, manufactures and sells cigarette and other tobacco products in the United States. The company has a P/E ratio of 18.7, below the average tobacco industry P/E ratio of 20.1 and above the S&P 500 P/E ratio of 17.7.