NEW YORK ( TheStreet) -- When search giant Google ( GOOG) reported its results for the first quarter back in April, the company's Chief Executive Officer Larry Page introduced the report by saying that the company's three main priorities were "velocity, execution and focusing on the future."With the company having just delivered an exceptional second quarter, it is clear that not only did it hold true to its promise, but it was intent on putting its rivals on notice -- namely Facebook ( FB), Microsoft ( MSFT), Amazon ( AMZN) and, most importantly, its chief adversary Apple ( AAPL).
Google still has some very important decisions to make if it wants to compete effectively in the tablet realm. Not least is, to what extent does it want to scare Amazon and for that matter Samsung - both of which are partners that have now become rivals? How will these partners deal with this new rivalry? Will they both get sensitive and develop some insecurities as both Dell ( DELL) and Hewlett-Packard ( HPQ) demonstrated when Microsoft announced its plans to enter hardware? If so, should Google care? I don't think it should, nor should loyalty ever trump that which benefits consumers -- innovation and free enterprise. Though I don't think it will make a significant dent in the Apple's iPad, I think Google deserves considerable credit for having made this move. If not Apple, I would think Amazon, Samsung and, for that matter, Microsoft have a lot to be worried about.