Leading Analyst Group Says Big Data Yields Big Results Through Sales And Pricing Effectiveness

PROS ® (NYSE: PRO), a world leader in pricing and revenue management software, today announced its newsletter featuring Gartner, Inc. that underscores the strategic importance of big data in CRM initiatives. The featured research note, written via collaboration among 10 Gartner analysts, titled “Big Data Yields Big Results Through Sales & Pricing Effectiveness,” emphasizes that organizations that fail to leverage the insights found in big data will miss opportunities to address customer and market needs.

The newsletter covers a broad range of topics, from sales performance and lead management, to e-commerce, price optimization, analytics, managing customer information and data management.

Gartner also identifies four major technology trends – the nexus of social, mobile, cloud and information – that will drive technology planning, investment and usage in 2012. According to the report, “Enterprise organizations are being challenged to adapt as these technologies, and the data that result from their adoption and deployment internally to the enterprise and externally with customers, expands exponentially.”

“Companies are constantly looking for the next source of competitive advantage. We consistently hear from executives who believe that data can be an asset that allows them to outperform,” said Patrick Schneidau, PROS vice president of product marketing. “With big data applications from PROS, business leaders are armed with the insights they need to make more informed strategic decisions to better serve their markets. Big data can also yield tremendous results for sales teams, who gain the confidence to compete and win, guided by insights and recommendations on how best to address their customers’ requirements. With PROS, they’re directed to opportunities that will close, products that will sell and prices that will win.”

Chris Fletcher, Gartner Research Vice President and lead analyst writes, “Marketing and sales organizations are already feeling the effects of big data and are struggling to understand how to derive maximum value for the customer, while respecting customer privacy.

“Price optimization is one of the few CRM applications that has been able to – in reality, has almost been forced – deal with large volumes of data from multiple sources,” Fletcher continues. “Most of the available price optimization applications provide the deep analytic insight necessary to support the complex pricing analytics needed to support real-time pricing recommendations for direct and indirect sales channels.”

To obtain a copy of the newsletter, visit the PROS website.

About PROS

PROS Holdings, Inc. ( NYSE: PRO) is a leading provider of prescriptive pricing and revenue management software for companies in the manufacturing, distribution, services and travel industries. PROS gives customers far greater confidence and agility in their pricing strategies by providing data-driven insights into transaction profitability, forecasting demand, recommending optimal prices for each product and deal, and streamlining pricing processes with enhanced controls and compliance. With more than $460 billion in revenues under management, PROS has implemented more than 500 solutions in more than 50 countries. The PROS team comprises more than 580 professionals, including 100 with advanced degrees and 25 with Ph.D.s. To learn more, visit  www.prospricing.com.

Forward-looking Statements

This press release contains forward-looking statements, including statements about the functionality and benefits of pricing software to organizations generally as well as the functionality and benefits of PROS’ software products. The forward-looking statements contained in this press release are based upon PROS' historical experience with pricing software and its current expectations of the benefits of pricing software for organizations that implement and utilize such software. Factors that could cause actual results to differ materially from those described herein include the addressability of an organization’s pricing and revenue management needs, the risks associated with PROS’ developing and enhancing products with the functionality necessary to deliver the stated results and the risks associated with the complex implementation and maintenance of pricing software such as PROS' software products. Additional information relating to the uncertainty affecting the PROS business is contained in PROS' filings with the Securities and Exchange Commission. These forward-looking statements represent PROS' expectations as of the date of this press release. Subsequent events may cause these expectations to change, and PROS disclaims any obligations to update or alter these forward-looking statements in the future, whether as a result of new information, future events or otherwise.

Copyright Business Wire 2010

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