Potential risks and uncertainties include, but are not limited to: the Companies' ability to execute and complete the definitive documentation of this memorandum of understanding, whether the agreement will be able to enhance shareholder value to SearchMedia and Home Inns shareholders; whether SearchMedia will be able to provide a long term advertising solution to its advertisers; whether this agreement will provide additional revenue opportunities for Home Inns and be beneficial to both companies, whether SearchMedia will be able to complete its contemplated financing to support the Home Inns new network and other nationwide concession opportunities, as well as the risks that there are uncertainties and matters beyond the control of management, and other risks outlined in the each Company’s filings with the U.S. Securities and Exchange Commission. SearchMedia and Home Inns caution readers not to place undue reliance upon any forward-looking statements, which speak only as of the date made. Each Company does not undertake or accept any obligation or undertaking to release publicly any updates or revisions to any forward-looking statement to reflect any change in the respective company’s expectations or any change in events, conditions or circumstances on which any such statement is based.

Copyright Business Wire 2010

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