The initiative means Go Daddy will likely encroach on the turf of companies such as Intuit ( INTU) that already provides small businesses a host of services like payment processing, financial account management, web services and other resources. The founders of Outright were Intuit executives. Intuit declined to comment.

Taran Hercules, president of Mom's Originals, an online gourmet pretzel store based in St. Louis, Mo., says given her positive experience with Go Daddy so far, she would be interested in using additional tools and resources.

Mom's Originals, launched in 2008, started with Go Daddy's web hosting and quick shopping cart features. Hercules says she's added services like email since then. She currently uses Intuit's Quickbooks for her financial software.

Outright "is certainly something I would look into," she says.

"Just knowing that it's a Go Daddy product, I'm confident in the stability of the program and the fact that I can trust that it will be there when I need it. They're always focused on the needs of small businesses and filling in the gaps where they see a gap," she says.

Go Daddy has started rolling out its new ad campaign, too, that it plans to air during the Olympics, which kick off on Friday. The ad features "Charlene," dressed in a typically snug outfit, and Carl, the geek in the geek suit. The ad's catchphrase: "Charlene on the outside, Carl on the inside."

Go Daddy may be growing up, but the provocateur isn't going away. The girl in the sexy outfit just has to make more room for the guy who keeps the business owner happy. Or as the tag line of the new ad puts it, "Hot for technology: Go Daddy."

-- Written by Laurie Kulikowski in New York.

To contact Laurie Kulikowski, send an email to: Laurie.Kulikowski@thestreet.com.

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