Crocs, Inc. (NASDAQ: CROX) today announced that it will donate $5 for each pair of shoes sold online at crocs.com and at Crocs’ Colorado retail stores from July 24 – July 31 to aid the victims of the Aurora, Colo. theater shooting. The donations will be made through Crocs Cares SM, the company’s corporate social responsibility program, to the Aurora Victim Relief Fund through GivingFirst.org. “As a Colorado-based company, we are committed to supporting our local community during times of need and believe that it is important to come together as a community to aid those affected by this tragedy,” said Melissa Koester, program manager for Crocs Cares. “We are proud to be part of a local community that is doing so much to support those affected by this terrible event.” GivingFirst.org is a resource for Colorado charities and is a program of Community First Foundation. The donations that are raised through GivingFirst.org will be matched by the Governor’s office dollar for dollar, up to $100,000. These funds will then be divided evenly between the various Colorado charities that are supporting the victims of the shooting. Once the initial $100,000 donation is raised, the remaining funds will go to the immediate needs and long term support of the families impacted by the tragedy. Launched in 2007, Crocs Cares was created to make a difference in the lives of children and families in need through initiatives that positively impact the environment, employees and local and global communities. Crocs Cares is focused on donating shoes to those in need around the world and on volunteer and fundraising initiatives in the communities in which Crocs does business. More than 3 million pairs of shoes have been donated through Crocs Cares since the program’s inception.
Additional information about Crocs Cares can be found at www.crocscares.com.About Crocs, Inc. Celebrating its 10th anniversary in 2012, Crocs, Inc. is a world leader in innovative casual footwear for men, women and children. Crocs offers several distinct shoe collections with more than 300 four-season footwear styles. All Crocs™ shoes feature Croslite™ material, a proprietary, revolutionary technology that gives each pair of shoes the soft, comfortable, lightweight, non-marking and odor-resistant qualities that Crocs fans know and love. Crocs fans "Get Crocs Inside" every pair of shoes, from the iconic clog to new sneakers, sandals, boots and heels. Since its inception in 2002, Crocs has sold more than 200 million pairs of shoes in more than 90 countries around the world. The brand celebrated reaching $1 billion in annual sales in 2011. Get social with Crocs – www.crocs.com , www.facebook.com/crocs , www.twitter.com/crocs , www.pinterest.com/crocsshoes Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50354047&lang=en