PURE Bioscience, Inc. (NASDAQ: PURE), creator of the patented silver dihydrogen citrate (SDC) antimicrobial, today announced that recognized food industry experts Dave Pfanzelter and David Theno, Jr., Ph.D. have joined the Company’s Advisory Panel to provide guidance on issues ranging from marketing and branding to food safety and health regulations. Michael L. Krall, President and CEO of PURE Bioscience, stated, “The experience and leadership of Mr. Pfanzelter and Dr. Theno enhances and strengthens our approach to key market channels in food processing, food manufacturing and food service. We look forward to gaining their insight as we refine and implement our sales and growth strategy in this market.” Dave Pfanzelter said, “I believe that PURE’s SDC-based technology provides much-needed food safety solutions in an efficient and effective manner unlike anything currently available, and I am excited to work with PURE as we develop strategies to bring PURE’s products to market.” David Theno, Jr., Ph.D. added, “The industry is eager to implement enhanced safety measures to prevent food-borne illness associated with products, facilities, companies and brands, but traditional chemicals are not providing adequate protection. The broad-spectrum, quick and residual kills provided by PURE’s products can fortify even the strongest safety protocols and have the potential to improve food safety throughout the supply chain from farm-to-fork.” Mr. Pfanzelter was most recently senior vice president, Kellogg Company, president, Kellogg’s Specialty Channels and president, Kellogg Canada while also serving as part of the Kellogg Executive Committee and Global Leadership Team. Mr. Pfanzelter began his foodservice career in 1975 with Oscar Mayer Foods Corporation serving in several key sales and marketing positions, including director of marketing and national sales manager. In 1995, he was appointed vice president, sales of Kraft Foodservice, representing the combined manufactured brands of Oscar Mayer, General Foods and Kraft Foods. In 1998 Mr. Pfanzelter joined Keebler, serving as vice president and general manager of the food service division prior to Keebler’s acquisition by Kellogg in 2001.