Https://play.google.com/store/apps/details?id=com.livewiremobile.rumpus.smart (Graphic: Business Wire)

Livewire Mobile (otcmarkets: LVWR), the one-stop digital content solutions provider for carriers, consumer device manufacturers, media companies, and consumers, has shaken up the traditional digital music store model with its new free Android discovery app, Rumpus.

Using multiple data sources to enhance its discovery technology for music, the app allows music fans to navigate their way through the tunes and artists they love and to re-connect with old favorites.

Smartphone users can now download Rumpus free from Google Play. The app is hooked into Livewire’s Mediadrome music backend, enabling users to discover music, bookmark artists and download from all the major labels and top independents.

The genius behind Rumpus is the unique way the millions of tracks in the Livewire Mobile database have been connected, so that users can search for artists or tracks and find all the relationships and information that make music discovery so addictive.

The user, working over the top of this digital spider’s web, is steered through an easy and intuitive journey, seeing what other music was produced by a favorite artist, or how a tune or artist influenced others or was influenced by particular music.

It then hooks together the music, videos, biographical information and imagery so the music fan can immerse themselves in the navigation and discovery experience.

Matthew Stecker, CEO of Livewire Mobile, said: “Rumpus gives real music lovers what they have been demanding – a totally interactive and beautifully simple way of deep-diving into the complex world of music. There are millions of tracks out there and most music lovers only ever scratch the surface of what is available. Rumpus gives them the chance to go many levels deeper.

“The app works perfectly, pulling together the data from many of the major music industry players behind the scenes so that we can seamlessly show music fans what links together artists, tunes and the musical inspirations behind them.”

As users navigate through the application, they can bookmark artists along the way, providing a ‘breadcrumb trail’ that allows them to come back and learn more at a later date or to build a list of favorites they can share with friends.

With access to Livewire Mobile’s extensive music catalog, users are also able to buy tracks and albums directly from the app and through over-the-air delivery, easily adding newly discovered tunes (or long-lost favorites) to their on-device library.

Rumpus for smartphones is the latest in a string of innovative plays Livewire Mobile has brought to market in 2012 in conjunction with its partners the music labels. More features are on the roadmap for Rumpus and Livewire’s other major music products throughout the rest of the year and into 2013.

“With Rumpus, we’ve leveraged our history as a mobile music service provider, our extensive experience in creating market leading user interfaces, our long-standing relationships with major and independent labels and partnerships with semantic technology providers to offer consumers an innovative way to explore their favorite artists and discover new ones,” said Mr Stecker. “It’s Wikipedia, YouTube, Facebook, Coachella music festival and old school record store all rolled into one.”

Although initially released as a direct-to-consumer offering on Google Play, Livewire Mobile also offers Rumpus through its existing network of mobile operators and OEMs as a complementary channel to the traditional mobile music storefront. Through open APIs, the Rumpus application can be delivered as a turnkey music service with Livewire Mobile’s own catalog and content delivery infrastructure or integrated with another third party service, offering an engaging alternative interface to consumers of that service.

Rumpus is now available for download, free of charge, on Google Play here: https://play.google.com/store/apps/details?id=com.livewiremobile.rumpus.smart&feature=more_from_developer

For more information about Livewire Mobile’s Rumpus music discovery application, please visit  http://www.livewiremobile.com/products-services/rumpus or email sales@livewiremobile.com.

About Livewire Mobile

Livewire Mobile, Inc. (otcmarkets: LVWR) is a Mobile Internet powerhouse with one of the most comprehensive one-stop digital entertainment solutions for network operators, consumer device manufacturers, brands and media companies entering the mobile market. The company’s integrated suite of content services includes applications, video, games, ringback tones, ringtones, DRM-free full-track music, e-books and more as well as application and portal development, mobile advertising solutions, integrated content publishing and merchandising, and turnkey managed VAS operations. For more information, please visit www.livewiremobile.com.

Livewire Mobile is a registered service mark. Other trademarks are properties of their respective owners.

Statements other than historical facts included or referred to in this Press Release are “forward-looking statements” including forward-looking statements about the expected availability, content, features and functionality of Rumpus as well as our plans to build additional features. These statements are based on management’s expectations as of the date of this document and are subject to uncertainties and changes in circumstances. Actual results may differ materially from these expectations due to risks and uncertainties including, but not limited to, uncertainties with respect to the expected availability, content, features and functionality of Rumpus as well as our plans to build additional features. In addition, while management may elect to update forward-looking statements at some point in the future, management specifically disclaims any obligation to do so, even if its estimates change. Any reference to our website in this press release is not intended to incorporate the contents thereof into this press release or any other public announcement.

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50353262&lang=en

Copyright Business Wire 2010

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