NEW YORK ( TheStreet) -- In this third full week of earnings season it seems all the high-profile names including Apple ( AAPL) and Facebook ( FB) continue to garner the lion's share of Wall Street's attention, and with good reason.Be that as it may, there are yet a few names, while not as dynamic, that present some opportunities for investors looking to cash in on the hysteria created by a surprising hit such as Yahoo's ( YHOO) report or a disappointing miss as we witnessed from Chipotle ( CMG). In this article, we are going to explore the buying thesis for automotive giant Ford Motor ( F), while looking to trade Zynga ( ZNGA) and unloading shares of TriQuint ( TQNT). While there is not an exact science to these arguments, applying comparative analysis has often proven to be highly effective tool as a predictor of performance. Of course, investor psychology has a way of throwing a wrench in these forecasts. Let's dive right into it and see if you agree.