BANGALORE, India and EINDHOVEN, Netherlands, July 23, 2012 /PRNewswire/ -- Wipro Technologies, the Global Information Technology, Consulting and Outsourcing business of Wipro Limited (NYSE: WIT) today announced that the company has signed a large multi-year contract with Royal Philips Electronics as their Global Prime Partner in its Transformational program, towards enabling enhanced business growth and profitability. As a part of this strategic global engagement, Wipro will work with Philips on their transformational roadmap towards optimizing and enhancing all their business processes of Idea to Market, Market to Order and Order to Cash across a wide spectrum of technology enabling platforms that include Integration, User Interaction and Security & Authorization. Wipro will also be the System Integrator for key initiatives across these Philips' businesses and platforms. Jeroen Tas, Chief Information Officer, Royal Philips Electronics said, "As Philips continues to drive performance improvements across its businesses, we would like to reiterate our commitment to invest in innovation and customer intimacy that are at the heart of our transformational Program. We are pleased to bring on board a valuable and like-minded partner like Wipro to help us drive our vision of sustainable growth and profitability." N S Bala, Senior Vice President and Global Head – Manufacturing and High-Tech, Wipro Technologies said, "We are delighted to have been chosen as a strategic global Prime Partner by Philips in their transformational journey. Wipro will leverage its strong understanding of the business domain and capability in new and emerging technologies, to enable Philips become more agile, deliver innovative products and solutions to its customers, faster and strengthen their leadership position in the market place." Wipro Technologies offers strategic business and technology solutions and advises customers on Business Process Optimization & Engineering, cutting across diverse functional and engineering areas such as Supply Chain Management (SCM), Product Lifecycle Management (PLM) and Manufacturing Enterprise Solutions (MES). It also enables intuitive man-to-machine interactions, provides industry insights using analytics and drives innovation across intelligent - connected devices for better customer experiences.