Hasbro Inc. (HAS): Today's Featured Consumer Durables Leader

Hasbro ( HAS) pushed the Consumer Durables industry higher today making it today's featured consumer durables leader. The industry as a whole closed the day down 0.8%. By the end of trading, Hasbro rose $1.35 (4%) to $35.19 on heavy volume. Throughout the day, 5.3 million shares of Hasbro exchanged hands as compared to its average daily volume of 1.7 million shares. The stock ranged in a price between $34.72-$36.46 after having opened the day at $35 as compared to the previous trading day's close of $33.84. Other companies within the Consumer Durables industry that increased today were: Entertainment Gaming Asia ( EGT), up 9.1%, Koninklijke Philips Electronics ( PHG), up 5.5%, Cybex International ( CYBI), up 4.3%, and Sturm Ruger & Company ( RGR), up 3.9%.

Hasbro, Inc., together with its subsidiaries, engages in the provision of children's and family leisure time products and services worldwide. Hasbro has a market cap of $4.37 billion and is part of the consumer goods sector. The company has a P/E ratio of 12.3, equal to the average consumer durables industry P/E ratio and below the S&P 500 P/E ratio of 17.7. Shares are up 6.1% year to date as of the close of trading on Friday. Currently there are four analysts that rate Hasbro a buy, one analyst rates it a sell, and five rate it a hold.

TheStreet Ratings rates Hasbro as a buy. The company's strengths can be seen in multiple areas, such as its reasonable valuation levels, good cash flow from operations, notable return on equity and expanding profit margins. We feel these strengths outweigh the fact that the company has had sub par growth in net income.

On the negative front, LJ International ( JADE), down 5.4%, Steelcase ( SCS), down 5%, Harman International Industries ( HAR), down 4.4%, and Industrie Natuzzi ( NTZ), down 4.1%, were all laggards within the consumer durables industry with VeriFone Systems ( PAY) being today's consumer durables industry laggard.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the consumer durables industry could consider Consumer Discretionary Sel Sec SPDR ( XLY) while those bearish on the consumer durables industry could consider ProShares Ultra Sht Consumer Goods ( SZK).