ATLANTA, July 23, 2012 /PRNewswire/ -- Emanuel V. Lauria has joined Crawford & Company (NYSE: CRDA; CRDB), the world's largest independent provider of claims management solutions, to serve in the newly created position of executive vice president of sales and marketing for the global organization. In this role, Lauria is responsible for driving Crawford's sales and marketing initiatives around the world to support the business's continuing growth and diversification of services. He will oversee the development of the Company's strategic sales and marketing plan and lead and manage sales, marketing communications and branding. He also will direct product development, including the rollout of new products and services. Lauria, who is based in Atlanta, reports to President and Chief Executive Officer Jeffrey T. Bowman and is a member of Crawford's Global Executive Management team. Crawford's sales and marketing resources in its U.S. and international property and casualty operations, Global Markets team, Risk Sciences Group and Broadspire report to Lauria. "An important part of Crawford's strategy for growth is taking full advantage of our capabilities around the world on behalf of clients and potential clients," Bowman said. "Coordinating strategies among our businesses to make the most of sales and marketing initiatives is key. With his 35 years of experience and accomplishment in the insurance industry, Manny is the right leader to help us realize our organization's potential and reach our sales goals." As a managing director of Wells Fargo Insurance Services, Lauria most recently served as chairman of Wells Fargo Risk Management Solutions and was general manager of the company's Atlanta office. He previously served as global risk services director of the Eastern U.S. region and was a member of the corporate team that directed the integration of the Wachovia Insurances Services acquisition in 2009. Previously, Lauria held a wide variety of positions at Marsh Inc., the global insurance broker and provider of risk management services, during 22 years with the organization. He last served as G5 global business leader, creating, implementing and operating a global advice, transaction and service platform for more than 120 of the firm's largest and most complex multinational clients.