Fotopedia, the publisher of popular iOS apps such as Fotopedia Heritage, the Best Travel App of the Year 2011 in Apple’s iTunes Rewind in China, and eLong, a leading online travel service provider in China, today unveiled their first collaboration as the Fotopedia China application becomes available in China. Fotopedia China is optimized for the Retina display on the new iPad with thousands of high-resolution, spectacular images of China. eLong provides consumers the largest number of directly-bookable hotels in China, is the largest seller of groupbuy hotels in China, and has received high ratings for its mobile applications. “Our apps are very popular in China, especially on the iPad with 29% of our audience, well ahead of the USA at 15% and Japan at 10%,” said Jean-Marie Hullot, CEO of Fotopedia. “We have heard over and over that our apps create travel envy. We are proud to partner with eLong and help our audience go one step beyond as they explore the world.” Under the new partnership, Fotopedia is promoting the eLong App for iPad directly within the brand new Fotopedia China app, as well as Fotopedia’s other popular travel apps such as Fotopedia Heritage. “eLong is thrilled to enter into this partnership. We will bring Fotopedia users access to great deals on eLong’s market leading selection of hotels and help people realize their travel dreams. Fotopedia offers well-designed apps that help people discover beautiful destinations. It’s a perfect combination,” said Jason Xie, Chief Operating Officer of eLong. Fotopedia serves 200 million image views per month in its applications. In addition to showcasing popular locations throughout the world, the Fotopedia apps also offer itinerary building and visual stories that present new and exciting adventures to incorporate into one’s travel plans. Availability eLong App for iPad and Fotopedia China are available for free in the App Store. About eLong Inc. eLong, Inc. (NASDAQ: LONG) is a leading online travel service provider in China. Headquartered in Beijing, eLong empowers consumers to make informed travel decisions by providing convenient online, mobile (iPhone, iPad, Android and Windows Phone) and 24-hour call center hotel and air ticket booking services as well as easy to use tools such as maps, destination guides, photographs, virtual tours and user reviews. eLong offers consumers the largest directly-bookable hotel product portfolio in China with a selection of over 30,000 hotels in China and over 150,000 international hotels in more than 100 countries worldwide, as well as the ability to fulfill domestic and international air ticket reservations in cities across China. eLong operates websites including http://www.elong.com, http://www.elong.net, and http://www.xici.net. About Fotopedia With more than 12 million downloads to date, Fotopedia is the publisher of iOS apps, including “Fotopedia Heritage,” one of Apple’s Hall of Fame best 50 apps of all times. Fotopedia is also the recipient of the 2011 Best Tablet App of the Year Crunchies Award. Fotopedia provides new ways to discover, explore and share the beauty of the world. The company was founded by Jean-Marie Hullot, who was previously CTO at NeXT and CTO of Apple’s Applications Division and a team of Apple veterans. Fotopedia has offices in San Francisco and Paris. For more information, please visit www.fotopedia.com.