Goodyear Tire & Rubber ( GT) pushed the Consumer Non-Durables industry lower today making it today's featured Consumer Non-Durables laggard. The industry as a whole closed the day up 0.7%. By the end of trading, Goodyear Tire & Rubber fell 7 cents (-0.7%) to $10.09 on light volume. Throughout the day, 4.4 million shares of Goodyear Tire & Rubber exchanged hands as compared to its average daily volume of 7.2 million shares. The stock ranged in price between $10.05-$10.25 after having opened the day at $10.14 as compared to the previous trading day's close of $10.16. Other company's within the Consumer Non-Durables industry that declined today were: Teucrium Agricultural Fund ( TAGS), down 10.9%, China Xiniya Fashion ( XNY), down 9.5%, Swisher Hygiene ( SWSH), down 7.1%, and Sonoco Products Company ( SON), down 5.4%.

The Goodyear Tire & Rubber Company develops, manufactures, distributes, and sells tires, and related products and services worldwide. Goodyear Tire & Rubber has a market cap of $2.49 billion and is part of the consumer goods sector. The company has a P/E ratio of 12.9, below the average consumer non-durables industry P/E ratio of 13 and below the S&P 500 P/E ratio of 17.7. Shares are down 28.3% year to date as of the close of trading on Wednesday. Currently there are four analysts that rate Goodyear Tire & Rubber a buy, one analyst rates it a sell, and one rates it a hold.

TheStreet Ratings rates Goodyear Tire & Rubber as a hold. The company's strengths can be seen in multiple areas, such as its revenue growth and notable return on equity. However, as a counter to these strengths, we also find weaknesses including unimpressive growth in net income, generally poor debt management and poor profit margins.

On the positive front, Standard Register Company ( SR), up 11.2%, VF Corporation ( VFC), up 7.5%, Quiksilver ( ZQK), up 7.3%, and Joe's Jeans ( JOEZ), up 6.4%, were all gainers within the consumer non-durables industry with Coach ( COH) being today's featured consumer non-durables industry leader.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the consumer non-durables industry could consider Consumer Staples Select Sector SPDR ( XLP) while those bearish on the consumer non-durables industry could consider ProShares Ultra Sht Consumer Goods ( SZK).