General Entry registration is now available for $275 and is open until the race sells out or registration closes.For more information on the event and to register for the 2012 IRONMAN 70.3 Steelhead, visit www.ironmansteelhead.com . Media inquiries about Maytag should be directed to Monica Teague at 269.923.7405 or media@Whirlpool.com or Alicia Boltach at 212.931.6118 or firstname.lastname@example.org. Media inquiries on the event and the IRONMAN brand should be directed to Media70.email@example.com. About Maytag Brand For more than a century, Maytag brand appliances have been synonymous with dependability and durability. Through the commitment of Whirlpool Corporation, Maytag brand's enduring tradition of quality production and performance continues to thrive. Exceptionally durable, commercial-grade components are found in many Maytag brand appliances – including Maytag ® Maxima® front-load and Maytag ® Bravos ® top-load washers and dryers. Maytag brand is part of the Whirlpool Corporation, the world's leading manufacturer and marketer of major home appliances, with annual sales of approximately $19 billion in 2011, 68,000 employees, and 66 manufacturing and technology research centers around the world. For more information on any Maytag brand appliance, visit http://www.maytag.com. About IRONMAN The iconic IRONMAN ® brand and event series is the largest participation sports platform in the world. Since the inception of IRONMAN in 1978, athletes have proven that ANYTHING IS POSSIBLE ® by crossing finish lines at the world's most challenging endurance races. Recognized for excellence through distinguished events, world-class athletes and quality products, World Triathlon Corporation (WTC), owner and operator of IRONMAN, has grown from a single race to a global sensation with more than 180 events across five unique brands: IRONMAN, IRONMAN 70.3 ®, 5150 ™ Triathlon Series, Iron Girl ® and IronKids ®. Supported by partners including Timex, PowerBar, K-Swiss and TYR, more than 200,000 athletes compete each season in the Ironman and Ironman 70.3 Series. For more information, visit www.ironman.com.