Kellogg Company (K): Today's Featured Consumer Goods Loser

Kellogg Company ( K) pushed the Consumer Goods sector lower today making it today's featured Consumer Goods loser. The sector as a whole closed the day up 0.5%. By the end of trading, Kellogg Company fell 32 cents (-0.7%) to $48.06 on average volume. Throughout the day, two million shares of Kellogg Company exchanged hands as compared to its average daily volume of 1.9 million shares. The stock ranged in price between $48-$48.45 after having opened the day at $48.41 as compared to the previous trading day's close of $48.38. Other company's within the Consumer Goods sector that declined today were: Shiner International ( BEST), down 18.8%, Entertainment Gaming Asia ( EGT), down 11.7%, Kid Brands ( KID), down 11.2%, and Le Gaga Holdings ( GAGA), down 11.2%.

Kellogg Company, together with its subsidiaries, manufactures and markets ready-to-eat cereal and convenience food products primarily in North America, Europe, Latin America, and the Asia Pacific. Kellogg Company has a market cap of $17.69 billion and is part of the food & beverage industry. The company has a P/E ratio of 14.6, equal to the average food & beverage industry P/E ratio and below the S&P 500 P/E ratio of 17.7. Shares are down 2.1% year to date as of the close of trading on Tuesday. Currently there are three analysts that rate Kellogg Company a buy, one analyst rates it a sell, and 14 rate it a hold.

TheStreet Ratings rates Kellogg Company as a buy. The company's strengths can be seen in multiple areas, such as its notable return on equity, good cash flow from operations and expanding profit margins. We feel these strengths outweigh the fact that the company has had generally poor debt management on most measures that we evaluated.

On the positive front, Swisher Hygiene ( SWSH), up 11.7%, Teucrium Agricultural Fund ( TAGS), up 9.6%, Mannatech ( MTEX), up 7.1%, and Mad Catz Interactive ( MCZ), up 7.1%, were all gainers within the consumer goods sector with Estee Lauder Cos ( EL) being today's featured consumer goods sector winner.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the consumer goods sector could consider iShares Dow Jones US Cons Goods ( IYK) while those bearish on the consumer goods sector could consider ProShares Ultra Sht Consumer Goods ( SZK).
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