News Corp (NWS): Today's Featured Media Winner

News ( NWS) pushed the Media industry higher today making it today's featured media winner. The industry as a whole closed the day up 0.6%. By the end of trading, News rose 15 cents (0.7%) to $22.62 on average volume. Throughout the day, three million shares of News exchanged hands as compared to its average daily volume of 3.3 million shares. The stock ranged in a price between $22.36-$22.69 after having opened the day at $22.47 as compared to the previous trading day's close of $22.47. Other companies within the Media industry that increased today were: Seven Arts Entertainment ( SAPX), up 24.3%, Inuvo ( INUV), up 14.5%, Digital Domain Media Group ( DDMG), up 12.8%, and Media General ( MEG), up 12.3%.

News Corporation operates as a diversified media company worldwide. News has a market cap of $17.66 billion and is part of the services sector. The company has a P/E ratio of 19.7, above the S&P 500 P/E ratio of 17.7. Shares are up 21.6% year to date as of the close of trading on Tuesday. Currently there is one analyst that rates News a buy, no analysts rate it a sell, and one rates it a hold.

TheStreet Ratings rates News as a buy. The company's strengths can be seen in multiple areas, such as its solid stock price performance, impressive record of earnings per share growth, compelling growth in net income, revenue growth and largely solid financial position with reasonable debt levels by most measures. Although the company may harbor some minor weaknesses, we feel they are unlikely to have a significant impact on results.

On the negative front, Harte-Hanks ( HHS), down 16.1%, Lee ( LEE), down 8.4%, SearchMedia Holdings ( IDI), down 7.5%, and Promotora de Informaciones SA/FI ADR ( PRIS), down 6.5%, were all losers within the media industry with Virgin Media ( VMED) being today's media industry loser.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the media industry could consider PowerShares Dynamic Media ( PBS) while those bearish on the media industry could consider ProShares Ultra Sht Consumer Services ( SCC).

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