Estee Lauder Cos Inc (EL): Today's Featured Consumer Goods Winner

Estee Lauder Cos ( EL) pushed the Consumer Goods sector higher today making it today's featured consumer goods winner. The sector as a whole closed the day up 0.5%. By the end of trading, Estee Lauder Cos rose $1.23 (2.4%) to $52.58 on average volume. Throughout the day, 2.9 million shares of Estee Lauder Cos exchanged hands as compared to its average daily volume of 2.2 million shares. The stock ranged in a price between $51.15-$53.06 after having opened the day at $51.17 as compared to the previous trading day's close of $51.35. Other companies within the Consumer Goods sector that increased today were: Swisher Hygiene ( SWSH), up 11.7%, Teucrium Agricultural Fund ( TAGS), up 9.6%, Mannatech ( MTEX), up 7.1%, and Mad Catz Interactive ( MCZ), up 7.1%.

The Estee Lauder Companies Inc. engages in the manufacture, marketing, and sale of skin care, makeup, fragrance, and hair care products worldwide. Estee Lauder Cos has a market cap of $12.23 billion and is part of the consumer non-durables industry. The company has a P/E ratio of 24.2, equal to the average consumer non-durables industry P/E ratio and above the S&P 500 P/E ratio of 17.7. Shares are down 8.1% year to date as of the close of trading on Tuesday. Currently there are 11 analysts that rate Estee Lauder Cos a buy, no analysts rate it a sell, and six rate it a hold.

TheStreet Ratings rates Estee Lauder Cos as a buy. The company's strengths can be seen in multiple areas, such as its revenue growth, largely solid financial position with reasonable debt levels by most measures, growth in earnings per share, expanding profit margins and good cash flow from operations. We feel these strengths outweigh the fact that the company has had lackluster performance in the stock itself.

On the negative front, Shiner International ( BEST), down 18.8%, Entertainment Gaming Asia ( EGT), down 11.7%, Kid Brands ( KID), down 11.2%, and Le Gaga Holdings ( GAGA), down 11.2%, were all losers within the consumer goods sector with Kellogg Company ( K) being today's consumer goods sector loser.

For investors not wanting singular stock exposure, ETFs may be of interest. Investors who are bullish on the consumer goods sector could consider iShares Dow Jones US Cons Goods ( IYK) while those bearish on the consumer goods sector could consider ProShares Ultra Sht Consumer Goods ( SZK).

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