AUSTIN, Texas , July 18, 2012 /PRNewswire/ -- Today Lauren Conrad launches her BlueAvocado XO(eco)™ collection of sustainable and reusable lifestyle products made with REPREVE® recycled fibers. Conrad's XO(eco) line marks the first celebrity portfolio designed entirely to reduce waste and conserve natural resources, and includes nearly 20 food-on-the-go, travel and cosmetic storage accessories. The collection is fashioned using REPREVE-based fabric made from recycled plastics, including post-consumer bottles. Conrad designed each print and product to meet the everyday needs of aspiring women, providing them with cute, eco-friendly product options that will help organize and simplify their lives. The entire XO(eco) collection is now available on Amazon.com: http://www.amazon.com/xoeco (Photo: http://photos.prnewswire.com/prnh/20120718/CL42176 ) "As a designer, making greener choices has to be easy, inspiring and fun. I have designed items in the BlueAvocado XO(eco) collection with REPREVE to become a part of my daily life so I can have fashionable, eco-friendly products," said Lauren Conrad. "If the XO(eco) collection keeps millions of disposable bags and plastic bottles from landfills and oceans, then we have successfully designed a timeless fashion statement." The XO(eco) collection uses Lauren's signature "XO" mark, representing her commitment to a 'loveable style for a liveable planet.' Styles and product features include:
- The XO(eco) food-on-the-go line helps customers avoid disposable alternatives with reusable and washable lunch and shopping totes, and (re)zip snack baggies.
- The XO(eco) collection of travel and beauty accessories include the cool iron cover that withstands up to 500 degrees, beauty kit with two removable clear (re)zips that meet the TSA requirements for airline travel, make-up clutch, brush box, 12-piece jewelry roll, computer case, and weekender bag.
- The collection is initially available in two classic prints: black and cream 'tuxedo stripes', and an adorable mint and pink 'bird-on-a-wire' print.